Celebrating 50 Years of French Skincare Expertise, RoC(R) Kicks Off the RoC(R) Challenge at the Sixth Annual Tribeca Film Festival

NEW YORK, May 1 /PRNewswire/ -- Today RoC(R) celebrates 50 years in skincare excellence by launching its second annual RoC(R) Challenge, a nationwide contest that invites women to get 10 years back to the look of their skin. And like any good best friend should, RoC(R) keeps its promises. That's why, to kick off the RoC(R) Challenge and celebrate 50 years of French heritage, RoC(R) has partnered with the Tribeca Film Festival to sponsor the premiere of Mon Meilleur Ami, "My Best Friend," directed by famed director Patrice Leconte. Over the course of fifty years RoC(R) has developed and pioneered award winning formulations and has become a true innovator in anti-aging skin care.

RoC(R) understands that women feel that the hardest part of getting older is looking older. According to RoC(R) research, a majority of women surveyed said that while they don't necessarily want to be younger, they do want to look younger and use skin care products to slow visible signs of aging. Even though anti-aging products continue to be prevalent in the market, only RoC(R) RETINOL CORREXION(R) Deep Wrinkle Night Cream, RoC(R) RETINOL CORREXION(R) Deep Wrinkle Serum, RoC(R) RETINOL CORREXION(R) Eye Cream and RoC(R) Daily Microdermabrasion Cleansing Disks are clinically proven to give 10 years back to the look of skin. RoC(R) believes so strongly in their "10 Years Back" claim, they have created the RoC(R) Challenge to encourage thousands of women nationwide to experience the anti-aging benefits of RoC(R) products.

"When the RoC(R) Challenge was introduced in 2006, more than 18,000 women participated," said Alyson Wess, RoC(R) Group Product Director, Johnson & Johnson Consumer Companies. "Again this year, we invite women to give us 12 weeks to get 10 years back to the look of their skin."

Beginning May 1, 2007 women nationwide can "Take the RoC(R) Challenge" by registering online at http://www.rocchallenge.com/. Women will enter to win a variety of prizes including a grand prize trip with their best friend to New York City for a three course dinner at Bon Appetit Culinary Studio, a private screening of Patrice Leconte's "My Best Friend," and a $1,000 shopping spree with two tickets to a fashion show during New York City's September 2007 Fashion Week from Elle.

  Highlights from the first 50 years with RoC(R)

  1957 - Development of RoC(R), the first hypoallergenic skincare products
  1987 - RoC(R) becomes the first to prove non-comedogenicity (products that
         won't clog pores) based on patented method of testing developed at
         the RoC(R) Skin Research Center
  1994 - Integration into Johnson & Johnson Family of Companies, the world's
         leading healthcare company
  1995 - RoC(R) develops RETINOL ACTIF PUR(R), the first pure and stabilized
         form of Vitamin A, a pioneer treatment in the visible reduction of
         wrinkles
  1999 - RoC(R) launches in the United States, and is developed in Asia
         (Japan), becoming a global skin care brand
  2003 - RoC(R) leveraged the anti-aging properties of soy with the
         development of its RoC(R) Soy Complex, a complete form of soy that
         is proven to provide several anti-aging benefits
  2004 - RoC(R) brings the breakthrough RETINOL CORREXION(R) Deep Wrinkle
         Night Cream from France to the United States -- clinically proven
         to give 10 years back to the look of skin
  2006 - RoC launches the RoC(R) Challenge in the United States, encouraging
         women nationwide to get 10 years back to the look of skin

  About RoC(R)

Established in France by a pharmacist and dermatologists, RoC(R), the developer of Retinol, has been a leading French skincare brand since 1957, devoted to developing anti-aging skin care products that guarantee visible, lasting results for healthier, younger looking skin. Since its U.S. introduction in 1999, RoC(R) has been committed to working in partnership with dermatologists to introduce clinically proven, trusted products, leveraging breakthrough technology. Praised by women and skin care experts alike for its technology and innovation for more than 50 years, RoC(R) offers anti-aging facial care focused on the following benefits: Anti-Wrinkle, Lifting and Firming, Even tone and texture. Visit http://www.rocskincare.com/ for more information.

RoC(R) Ten Years Back Omnibus Survey, 1,022 women 18+, May 18, 2006 -

May 22, 2006 (U.S.)