CoverGirl Signs Keri Russell as Spokesmodel

HUNT VALLEY, Md., Feb. 28 /PRNewswire/ -- CoverGirl, the best selling make-up brand in the U.S., has a new face joining its family of models. Keri Russell, soon to appear in the highly-anticipated "Mission: Impossible III," is the newest spokesmodel for the brand. Keri's fresh-faced, natural beauty first captured the hearts of America in her breakthrough role as Felicity Porter in the hit television series "Felicity." Joining CoverGirl's current roster of models including Christie Brinkley, Molly Sims and Queen Latifah, the 29-year-old California native's first CoverGirl ads will launch later this year.

"Keri embodies the clean, fresh, natural look that defines CoverGirl," says Gina Drosos, Vice President and General Manager of Global Cosmetics, Procter & Gamble Beauty. "Her natural beauty and spirited personality shine through in everything she does."

"CoverGirl is a brand that embraces both inner and outer beauty, and I'm honored to represent those ideals. It's very exciting to join the ranks of such talented, unique CoverGirl spokesmodels," says Keri. "CoverGirl is all about easy, breezy beauty, which is a perfect fit with my own fresh, natural style."

Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.

Visit http://www.covergirl.com/ for more information on CoverGirl's family of models and makeup or to chat LIVE with a beauty consultant that can answer questions on an array of beauty topics and provide make-up suggestions.

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