Greenies Founder and CEO Strikes Back With the Facts

NORTH KANSAS CITY, Mo., Feb. 22 /PRNewswire/ -- Dr. Joe Roetheli, co- founder of the dental dog treat Greenies(R), today asserted that the risk of a fatal incident using his product is less than one in eight million, while dogs whose dental health is neglected have an 80 percent chance of developing periodontal disease that typically shortens their lives by 3-5 years.

"The incident rate with Greenies is incredibly low," Roetheli told journalists who called into a national telephone news conference conducted from Greenies headquarters in North Kansas City. "The worst-case scenario statistics we have seen has one incident reported for every 8.1 million Greenies sold. What some consumers may not know is that poor oral hygiene can shorten a dog's life by 3-5 years, or almost a third of a pet's life expectancy. By safely feeding a dog Greenies, an owner can avoid this silent killer."

Roetheli conducted the news conference after several news media outlets reported the claims of pet owners who alleged their dogs had been harmed after eating Greenies. Allegations have ranged from Greenies blocking canine intestines to dogs throwing up nearly two pounds of green matter.

"While we take all reports of animal distress seriously, it's unfortunate that some critics of Greenies feel the need to attack and hype publicity against a product that continues to do so much good and which has saved the lives of thousands of dogs," says Roetheli. "All we are asking for is fair treatment and an examination of the facts before anyone rushes to judge or unfairly tarnish a great product that is saving thousands of dogs' lives by safeguarding their dental health."

Roetheli said his company seriously considers all consumer complaints about Greenies, even those that might be exaggerated or provoked by recent publicity. "My wife Judy and I have had the experience of losing our pet dog, Ivan, to kidney disease and we know how traumatic it can be," he said.

The creator of Greenies also said the company will consider modifications to the product's packaging to ensure consumers understand proper feeding techniques, edibility and digestibility of the dental treat.

"In response to recent concerns, we are in the process of making the feeding instructions on the packaging more prominent. I want people to know that my wife and I started this company to improve the dental health of our dog, Ivan. As pet owners we understand the needs and concerns of all pet lovers and we'll always listen to what they have to say about our products."