Clairol Hydrience Haircolor Signs Dayanara Torres

STAMFORD, Conn., Feb. 1 /PRNewswire/ -- Clairol, one of the world's largest haircolor companies, announced today the signing of model and former Miss Universe (1993), Dayanara Torres, as the new brand ambassador for Hydrience haircolor. Dayanara's elegant sophistication and radiant beauty make her a perfect fit for Clairol Hydrience. Her beauty, passion and exuberance complement the Clairol Hydrience brand, which enables women to feel more confident with rich, lush haircolor. Just like the Hydrience woman, Dayanara lives a rich, multi-faceted lifestyle. From her career as a model and actress to her humanitarian efforts and motherhood, Dayanara inspires women to lead an enriched life.

"I'm very excited to be working with Clairol Hydrience haircolor, especially in helping women feel more confident about the way they look," says Dayanara Torres. "As a busy, working mom, I know how important it is to always put your best foot forward. Clairol Hydrience plays an important role in empowering women to feel more self-assured and beautiful."

"Dayanara's many passions and interests allow her to lead an enriched life. She is a wonderful role model for women and embodies the qualities of the Hydrience brand," says Nelson Miranda, Associate Marketing Director for P&G/Clairol Retail Haircolor. "We are thrilled to welcome Dayanara to the Hydrience family, we are sure she will play an important part in the bright future of Clairol."

Dayanara Torres will be the ambassador for Clairol Hydrience through advertising, public relations and retail initiatives.

About Procter & Gamble:

Clairol is a division of P&G. P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world's largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R). Please visit http://www.pgbeauty.com/ for the latest news and in-depth information about P&G Beauty and its brands.

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