Elexa(TM) Enables Women to Embrace Their Sexuality

PRINCETON, N.J., Sept. 13 /PRNewswire/ -- Elexa(TM), a full line of sexual health products designed to empower a woman to pursue -- on her terms -- a lifelong sexual journey that is both fulfilling and responsible, was launched today by the makers of Trojan(R) brand condoms, America's #1 brand of condoms.

Created from a woman's perspective, the new Elexa(TM) line includes three styles of condoms that meet the various needs of a woman and her partner, as well as three personal products that heighten freshness, intimacy and pleasure during sex.

The makers of Trojan(R) developed Elexa(TM) from the insights of thousands of women, tailoring the product line to cover the key areas of a woman's sexual health: pleasure, safety, and the prevention of unwanted pregnancy and sexually transmitted diseases (STDs). The brightly colored Elexa(TM) packages carry the slogan "A Woman's Perspective by Trojan(R)," signaling that Elexa(TM) has been created specifically to speak to the wants and needs of women.

Elexa(TM) products will be sold in retailers' feminine care areas, making shopping for sexual health products a comfortable, familiar, and non-threatening experience for women.

"Women told us that they want more control over their sexual well-being, but that they feel largely marginalized by the decidedly male nature of sexual health products currently on the market," said Cassandra Johnson, product manager for Elexa(TM). "By creating a brand just for them, we hope that women will not only enjoy more intimate and more pleasurable sexual experiences, but gain new awareness that practicing responsible, safer sex is crucial to their long-term health."

Insights Inform Elexa(TM)

The condom products in the Elexa(TM) line were developed from the desires of women, as expressed to Trojan(R), for more intimacy and a closer connection with their partner, for enhanced pleasure from condoms, and for condoms their partner will like too. The three Elexa(TM) condom products are:

  -- Elexa(TM) Natural Feel Condoms:  Low-latex-odor condoms that feature a
     premium water-based lubricant that works with the body's natural
     lubrication for increased intimacy and comfort, and are ribbed for her
     extra enjoyment.
  -- Elexa(TM) Stimulating Condoms:  Featuring a premium, ultra-silky
     lubricant that provides a closer, more intimate connection and greater
     comfort; they also are ribbed and have low latex odor.
  -- Elexa(TM) Ultra Sensitive Condoms:  Ultra-thin, yet equally reliable as
     other Trojan condoms, featuring a premium, ultra-silky lubricant that
     provides a closer, more intimate connection and greater comfort.

Each of the Elexa(TM) condoms provides women with the freedom to more fully enjoy sex because of fewer worries about STDs and unwanted pregnancy.

Women also identified other key issues: that freshness during a sexual encounter is important; that they want more intimacy and sometimes desire a little extra help "getting started"; and that they were intrigued by -- and positive about -- adding vibrations that heighten pleasure for a woman and her partner. These insights brought about the personal products that complete the Elexa(TM) line:

  -- Elexa(TM) Freshening Cloths: Lightly scented cloths that give a woman
     an extra bit of freshness before and after an intimate encounter.
     Elexa(TM) Freshening Cloths are gynecologist tested and packaged with
     three premium latex condoms.
  -- Elexa(TM) Intimacy Gel: Designed to enhance a woman's sexual
     experience, this clear, non-greasy gel gently adds warmth when her most
     sensitive area is physically stimulated
  -- Elexa(TM) Vibrating Ring*: A soft rubber ring, powered by an ultra-
     light battery, designed to enhance the pleasure of both partners.
     Packaged with a premium latex condom.

The new Elexa(TM) products will be widely available on retail shelves this month. Consumers can log on to http://www.elexabytrojan.com/ for more information.

About Elexa(TM)

Elexa(TM) is a full line of sexual well-being products from the makers of Trojan(R) brand condoms that provides women with the freedom to more fully enjoy sex while helping to protect themselves against STDs and unwanted pregnancy. The line includes various condoms, intimacy gel, freshening cloths and a vibrating ring*. To find out more, consumers can visit http://www.elexabytrojan.com/.

About Trojan

Trojan brand condoms are America's #1 condom and have been trusted for nearly 90 years. Trojan brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. Each condom is electronically tested to help ensure reliability. There are over 29 varieties of Trojan brand condoms. More Americans trust the Trojan brand than any other condom. For more information, consumers can visit http://www.trojancondoms.com/.

* Not available for sale in the following states: AL, GA, TX, MS, LA, KS,

CO or VA.