Parents Call for LIVE One-on-One Potty Training Advice!

NEENAH, Wis., May 11 /PRNewswire/ -- June is Potty Training Awareness Month -- the most popular time of year to begin potty training. For parents, this month is an opportunity to learn more about the process whether their child is just getting started, somewhere in the middle or even finishing up.

To help families through this exciting but challenging time, PULL-UPS(R) Brand is offering for the first time -- free, live expert advice on its potty training Totline (1-877-4Big-Kid) from its Potty Training Partners, a panel of pediatricians, child psychologists and parenting authorities dedicated to helping make potty training easier. Moms can call the Totline anytime for recorded potty training tips and to play a motivational potty training song for their child. However, for one week only parents can speak to a live expert on the Totline from June 6-10 between 9 a.m. and 5 p.m. EDT.

"There's no cookie cutter approach to potty training," says Potty Training Partner Stacy DeBroff, author of The Mom Book: 4,278 Tips for Moms. "Each child is unique and will learn when he's ready, at his own pace, and in his own way, so parents need to be armed with as many ideas as possible."

To ensure a successful training experience for parents and kids, PULL-UPS(R) Brand is also introducing PULL-UPS(R) Way to Go(TM) guide. The guide is filled with ideas, insights and actionable potty training solutions for parents when they need them and where they can easily find them; and will be available free to the first 10,000 callers to the Totline in June.

"The PULL-UPS(R) Way to Go(TM) guide helps parents adjust potty training to real-life situations and real-life kids!" says Todd Stone, PULL-UPS(R) Brand Manager. "It's simple advice that can help you customize your potty training approach based on your child's unique personality and learning style -- whether he or she is a fearless leader, an athlete or an adventurer."

For parents and kids who are thinking about, starting or even in the middle of the potty training process, PULL-UPS(R) Brand continues to offer a wide variety of resources that make the potty training experience easier for everyone. Additional tips, progress charts, story books, games and much more are available at http://www.pull-ups.com/ .

About Kimberly-Clark

Kimberly-Clark has long been a leader in providing potty training resources for parents -- unveiling the first disposable training pants in 1989, and launching http://www.pull-ups.com/ , a potty training resource available twenty-four hours a day, seven days a week, in 1997.

Kimberly-Clark and its well-known brands are an indispensable part of life for people in more than 150 countries. Every day, one in four people around the world trust K-C's brands to enhance their health, hygiene and well-being -- brands such as KLEENEX(R), SCOTT(R), HUGGIES(R), PULL-UPS(R), KOTEX(R) and DEPEND(R). For the second consecutive year, Kimberly-Clark has been named to Fortune magazine's list of "100 Best Companies to Work For In America." With nearly 64,000 employees worldwide, the company has received similar recognition in the U.K., Argentina, Australia, Korea and Thailand. To keep up with the latest K-C news and to learn more about the company's 131-year history of innovation, visit http://www.kimberly-clark.com/ .

  For more information, contact
  Anne Marie Bonness,
  312.616.1601,
  anne.bonness@edelman.com