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Institute for Higher Education Policy Unveils New 'Identity' to Reflect Expanded Mission as Domestic and Global Policy Leader for Postsecondary Education
WASHINGTON, April 2 /PRNewswire-USNewswire/ -- The Institute for Higher Education Policy today unveiled a new identity to better reflect its mission as a global policy leader for increasing access and success in postsecondary education. The image shift is part of a strategic re-branding effort catalyzed by the organization's growing national and international reach and its substantial accomplishments in subspecialties such as financial aid structures, government funding formulas, global ranking systems, and national planning for higher education. The Washington, D.C.-based agency Design Army created the Institute's new image, which includes a contemporary-style logo that prominently features the shortened moniker, "IHEP," to signify the consistent use of the acronym following the first mention of its name. The award-winning creative firm also revitalized the Institute's publication package (research and policy reports, evaluation papers, and stationery) with a cleaner, updated look aiming to generate instant recognition and distinction from other groups with similar goals. Incorporation of the Institute's revised image begins in April 2007 with the highly anticipated release of its policy report on immigrants and higher education. "The Institute for Higher Education Policy is a recognized leader that requires an effective brand that complements and communicates its position of authority in the field of higher education policy both domestically and internationally," said the Institute's Managing Director of Communications and Marketing Tia T. Gordon. "The layout and design changes we're incorporating aim to further connect with our target audiences -- policymakers, industry experts and leaders, and funders -- by offering a more meaningful experience with our research, evaluation, and policy expertise and products." Additionally, the Institute is redesigning its Web site (http://www.ihep.org/) to illustrate the same modern-day branding to offer Internet browsers a more user-friendly online encounter. The new site -- with an expected completion date of fall 2007 -- is set to include simple navigation and new technology tools, such as blogs and podcasts. Editor's note: A copy of the new identity is available at the IHEP's Web site, http://www.ihep.org/. About Design Army Design Army, one of Washington, D.C.'s leading communications design agencies, creates idea-driven visual solutions in print and web for a wide range of local and national clients. Its work has been recognized by Communication Arts, Graphis, AR100, Print, HOW, STEP, the Mohawk Show, AIGA, the Art Directors Club of Metropolitan Washington and the DC Ad Club. Visit http://www.designarmy.com/ for more information. 2007 IHEP EXPERT MATRIX
NAME TITLE AREAS OF EXPERTISE IN HIGHER EDUCATION
Jamie P. President Domestic and international issues
Merisotis related to higher education opportunity
and access, including:
-- College and university financing
-- Student financial aid
-- Technology-based learning
-- Minority-serving colleges and
universities
-- Global higher education policy
strategies
-- Social and economic benefits of
higher education
RESEARCH
Clifford Senior Associate -- Higher education access and
Adelman success
-- Degree completion rates
-- Standardized testing with
assessment
-- Student mobility with transfer
patterns
-- The role of community colleges
-- Secondary/postsecondary
transitions and curricular alignment
-- International issues on
participation, attainment, and
degree qualifications
-- Course-taking, curriculum, and
majors
Alisa F. Managing -- Benefits of higher education
Cunningham Director of -- Private financing, including loans
Research & and scholarships
Evaluation -- Trends in higher education
-- Tuition, financial aid issues
-- Financing higher education,
especially relating to disadvantaged
groups
-- Tribal colleges and universities,
including investing in Native
Americans
-- Using higher education data
(national databases) in policymaking
-- Prices and net prices and trends
Wendy Senior Research -- Evaluation of college
Erisman, Analyst and access, financial aid access, and
Ph.D. Director of scholarship programs
Evaluation -- Higher education access
accountability for specific groups, including
prisoners and immigrants
-- Community colleges and
accountability
Courtney Research Analyst -- Private scholarships and loans
McSwain -- Tribal college alumni
-- Working poor
Thomas Senior Associate -- Higher education finance
Parker -- Higher education access
-- Domestic and international
-- History of higher education
-- Trends in international higher
education
Ronald Senior Associate -- Financing higher education
Phipps -- Statewide governance
-- Distance learning and technology
Thomas R. Senior Associate -- Federal higher education policy,
Wolanin with a focus on student financial
aid programs and accountability
systems
-- Higher education equity issues,
such as low-income, disabilities,
and foster youth
-- Higher education in post-Soviet
countries including Kyrgyzstan,
Georgia and Poland
-- Higher education policies in South
Africa, Tanzania and Mozambique
PROGRAMS
Margarita Senior -- Accreditation
Benitez Associate, BEAMS -- GEAR-UP
and NATN -- Minority-serving institutions and
developing Hispanic-Serving
Institutions
-- Hispanics in the United States
-- TRIO policies and programs
-- Transfer and articulation
-- Campus change initiatives
-- Leadership development of
institutional staff
Arnold M. Managing -- Diversity, access, and equity from
Kee Director of a policy perspective, including
Programs affirmative action
-- Admissions
-- Role of community colleges
-- Race-specific policies
-- Race relations including the
complexities of racial identity and
inter-community relations
Lacey Senior Manager -- Student engagement in learning
Leegwater for Programs and -- Campus practices and procedures
Policy -- Data-informed decision-making and
institutional change
-- Intra- and inter-campus
collaboration and solution
management
Renee Minor Program -- Postsecondary education prep
Director, -- Middle and high school curriculum
Partners4Education -- Middle and high school student
engagement
-- Community support and development
in K-12 education
For more information, please contact the Institute's Communications & Marketing Department at (202) 861-8227 or communications@ihep.org. For additional information, visit http://www.ihep.org/. The Institute for Higher Education Policy (IHEP) is an independent, nonprofit organization that is dedicated to access and success in postsecondary education around the world. Established in 1993, the Washington, D.C.-based organization uses unique research and innovative programs to inform key decision makers who shape public policy and support economic and social development. IHEP's Web site, http://www.ihep.org/, features an expansive collection of higher education information available free of charge and provides access to some of the most respected professionals in the fields of public policy and research. CONTACT: Tia T. Gordon
(202) 861-8227
tgordon@ihep.org
Melanie Boyer
(703) 435-6293
Melanie@dalygray.com
Website: http://www.ihep.org/ |
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