Dawn Introduces Revolutionary New Beauty Formula for the Kitchen

CINCINNATI, Oct. 14 /PRNewswire-FirstCall/ -- For the 22 million American households who hand wash dishes, Procter and Gamble (P&G) today launched Dawn(R) Plus Hand Renewal, an innovative new dish soap that provides the added benefit of hand beautification. Using Dawn's revolutionary skin technology, this new product effectively cleans dishes while transforming the look and feel of your hands in just five uses.

Dawn Plus Hand Renewal includes targeted enzymes that help turn everyday kitchen chores into part of your beauty routine. Now users can elevate their dishwashing to a beautifying experience without sacrificing the superb cleaning power that has made Dawn a trusted brand for years.

Dawn Plus Hand Renewal is used exactly like traditional Dawn -- apply directly to your moist sponge or squeeze into a sink of warm water and start washing -- the strong cleaning formula cuts grease from your toughest dishes without drying out your hands.

"The science behind Dawn Plus Hand Renewal is remarkable, it really worked to help rejuvenate my hands after five uses," stated dermatologist Dr. Doris Day. "As every person is doing their dishes, they should be using this product to improve the look and feel of their skin. Especially since hands are a tell- tale sign of true age, we want to take advantage of every treatment possible to keep hands soft and looking their best."

"Dawn Plus Hand Renewal's one-of-a-kind formula reacts with the hands while washing dishes to regenerate the surface of skin," stated Brian Huston, assistant brand manager for P&G. "It is our only product in the world with this formula, which consumers can use to do everyday housework while at the same time rejuvenating their hands to look and feel more beautiful."

Dawn Plus Hand Renewal retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide. For additional information regarding Dawn, visit www.dawn-dish.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Dr. Doris Day

Doris Day, MD, is a board certified dermatologist who specializes in laser, cosmetic and surgical dermatology. Her private practice includes national and international celebrities. She has appeared on "Good Morning America," "CNN with Paula Zahn," as well as features in major women's magazines including In Style, Allure, Vogue, Glamour and Redbook. Dr. Day lectures regularly both to her peers and to the public on cosmetic techniques; other recent appearances include: Ten Years Younger, The Mike and Juliet Show, and "Treatment of Acne Scarring" for FOX Television Network. She is a member of the American Medical Association, the American Society of Dermatologic Surgery, the American Academy of Dermatology and the Women's Dermatologic Society, Leadership Circle of the Skin Cancer Foundation. For more information on Dr. Day, please visit www.myclearskin.com.