leViv Unveils Chef-Inspired Meal Programs for People Managing Chronic Health Conditions and Those Seeking a Healthy Lifestyle

BETHESDA, Md., Sept. 16 /PRNewswire/ -- leViv, Inc. (www.leViv.com), a consumer health care company, today introduced breakthrough meal programs designed to allow people diagnosed with Type II diabetes, cardiovascular disease, chronic kidney disease and prostate cancer to easily incorporate restaurant-style cuisine into their lives. leViv has also introduced a meal program for consumers interested in healthy living. The plans are part of a total health management program that includes a month's worth of meals delivered to the customer's door, grocery recommendations and recipes, and professional advice and education resources, which collectively aim to help Americans live a healthier life.

"In essence, leViv was born at my parents' dinner table, as I tried to help them wind their way through a mountain of confusing information to find food choices that would please their doctors and their taste buds," said Mitchell Goldsteen, CEO and founder, leViv. "They asked, 'Should we eat tomatoes? Drink red wine? Eat meat or avoid it?' Their doctors had recommended that they eat one way, but their taste buds kept steering them elsewhere. leViv was founded on the belief that no one should have to choose between happiness and health."

leViv works directly with individuals, as well as with the designers of corporate health and wellness programs. Each of leViv's meal programs features 28 days' worth of food, delivered to the consumer's door, starting at $299. The orders include more than 110 items, averaging out to two meals and two snacks per day. Consumers are encouraged to rely on leViv's grocery recommendations when shopping for their third meal each day. Meals are delivered twice per month. The entrées arrive frozen to give customers the flexibility to consume them when they choose.

"Wild salmon, braised beef short ribs, fettuccine Bolognese - we viewed each entree through the eyes of a gourmand," said Jayson Grossberg, Managing Director and Global Head of Culinary, leViv. "We like to think that our complex meals would satisfy the Mayo Clinic and the Michelin Guide. We are not offering weight loss recommendations, but rather a complete health management program. Weight loss simply happens to be an added benefit to this approach."

Of the more than 110 items in an order, approximately half are soups and entrees, including restaurant-quality seafood, free-range, hormone-free poultry, farm-grown produce and whole grains. Additional elements include fruit snacks, salad dressing, bars and crackers. The meals are low in sodium, cholesterol and fat, and rich in Omega-3 fatty acids, minerals and vitamins. leViv put particular emphasis on seasoning and variety, including a mix of gourmet cuisine and comfort foods. The meal plans are crafted by leViv's management team, a diverse group of professionals with extensive experience in nutrition, health care, food technology and cuisine.

"We believe that our product is healthier than any other program, using more natural antioxidants and better ingredients at a more affordable price," said Goldsteen. "We are working hard to create a new brand - one driven by our passion, our skills, the best available information and a healthy dose of sleepless nights. Our goal is to help people create and maintain a healthy lifestyle - not just my parents but also the millions of Americans who are seeking a healthier lifestyle, either because their doctor ordered it or their conscience demanded it."

The benefits of targeted nutrition and lifestyle can include increased energy, balanced blood sugar, lowering of bad cholesterol, increasing of good cholesterol, endothelial health, strengthening organ function and more. leViv, along with many in the medical community, understands the powerful synergy between nutritious foods, traditional medicine and an active lifestyle. leViv regularly incorporates emerging scientific benefits associated with antioxidants, phytonutrients, plant-based proteins, cruciferous vegetables, omega-3 fatty acid, isoflavones and more.

28-day meal plans are the central component of leViv's broad range of consumer health care services. They include grocery recommendations to help customers select the best foods that fit within their specific dietary guidelines and recipes to combine those foods in unique and delicious ways. The leViv web site features links to the latest news in the culinary and medical communities and the company is building interactive tools to enable live feedback in a community environment. leViv intends for customers to use www.leViv.com both as a repository of useful information and as a springboard towards a happier and healthier life.

About leViv

leViv, Inc., founded in 2007, is a leading consumer health company based in Bethesda, Maryland. Our objective is to improve the health of the widest number of people possible. As a Company, we believe in being socially responsible, honest and devoted to improving our community. We have developed the first comprehensive online and offline platform for consumers to focus on health through nutrition and lifestyle.