More Women are Finding Fun, Friskiness and the Fountain of Youth With New Attitudes Toward Getting Older

CROMWELL, Conn., May 24 /PRNewswire/ -- A new study conducted by Kelton Research and commissioned by Estroven, the number one selling brand of women's supplements for menopause, finds that 49% of women aged 40-55 say that they feel younger than they actually are, with an average differential of 17 years between their true age and their perceived age. Moreover, this mental manipulation of age correlates directly with bedroom bliss, as one-third of these women have sex more frequently now than in their 20's.

"These results further debunk the myth that menopausal women in their 40's and 50's suffer inordinately from depression and unrest," said Dr. Donnica Moore, MD. "Quite the contrary, many women in their 40's and 50's experience what Margaret Mead termed 'postmenopausal zest.' Women are less inclined to accept the notion that middle age and menopause are tantamount to being 'old,' and that's a very refreshing and instructional attitude."

Although more women are embracing this menopausal stage of life, the survey also revealed many shared medical frustrations. When asked about the "worst part" of dealing with menopause, nearly one-fourth (24%) of women ranked either prescription drugs or expensive doctor visits as their top concern. Overall, "feeling older" and the "embarrassment of hot flashes in public" topped the list. While the Estroven survey reveals that anxieties about menopausal symptoms still persist, many of these apprehensions can be addressed with affordable and accessible over-the-counter treatment options.

For many menopausal women, self-indulgence, such as enjoying a piece of chocolate or a glass of wine remains the most common method of combating irritability. Natural supplements, which are a healthier alternative to impulsive actions, rank just below self-indulgence, as 24% of surveyed women have taken supplements to ease their symptoms.

"As we learn more about the link between feeling younger and feeling better, we need to promote safe alternative options for menopausal women," added Dr. Moore. "Natural supplements, exercise and a balanced diet represent a healthy choice for women with mild to moderate symptoms who want to feel their best."

The leader in the menopause supplement category is Estroven(R), which, for the past five years, has received a Master Circle achievement award, in addition to becoming the number one recommended brand by pharmacists for menopausal symptoms, by Pharmacy Times magazine.

All Estroven products work in harmony with the body, helping to effectively reduce the symptoms of perimenopause, menopause and post menopause. Formulated for everyday use, Estroven does contain many vitamins and minerals essential to maintaining women's health.

For more information about Amerifit Brands and its Estroven products, please visit http://www.estroven.com/. As with any nutritional supplement, women should consult their healthcare professional before taking Estroven.

About Amerifit Brands.

Amerifit Brands is a leading consumer health and wellness company with a focus on women's health care products. Estroven(R) is the best-selling natural women's wellness brand in America and addresses the needs of a growing sector of women who experience peri-menopausal and menopausal symptoms. Over three million women have tried Estroven. In addition to the Estroven(R) brand, Amerifit Brand's product portfolio includes AZO STANDARD(R), the number one urinary pain reliever brand; CULTERELLE(R), the number one probiotic supplement; VITABALL(R) vitamin gumball, a multivitamin in patented chewing gum form; and SOOTHERBS(R) all natural cough/cold lozenges. Amerifit Brands products continue to expand their reach through food drug, mass and health food retailers.

The above statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.