Silverchair and McGraw-Hill Launch Next-Generation Emergency Medicine Information Platform

CHARLOTTESVILLE, Va., Jan. 30 /PRNewswire/ -- Silverchair Science+Communications, a leading developer of medical information technology for health care publishers, today announced the launch of AccessEmergency Medicine (http://www.accessemergencymedicine.com/), the fourth in a series of content-rich medical websites developed on behalf of publisher McGraw-Hill.

Built on the customizable platform Silverchair Content Manager (SCM), AccessEmergency Medicine integrates McGraw-Hill's respected emergency medicine textbooks and manuals, including Tintinalli's Emergency Medicine, with procedural videos and topical updates to create a comprehensive resource for emergency medicine clinicians.

Judith Tintinalli, M.D., M.S., professor and chair of the Emergency Medicine Department at the University of North Carolina at Chapel Hill, serves as editor-in-chief of the advisory board for AccessEmergency Medicine. "The practice of emergency medicine demands that clinicians in the emergency department have quick access to information that will help them make accurate diagnoses of often complex problems, and to institute immediate treatment according to the most up-to-date guidelines and standards," Dr. Tintinalli said. "Delivering our textbook on Silverchair's sophisticated web platform lets us meet those demands."

The SCM web platform, also deployed for the McGraw-Hill products AccessMedicine (http://www.accessmedicine.com/), AccessSurgery (http://www.accesssurgery.com/), and Harrison Online en Espanol (http://www.harrisonmedicina.com/), has been customized for this product to meet the specific needs of time-pressed emergency medicine physicians. The content delivered in response to search queries is driven by a layer of meaning-rich meta-data to ensure clinicians receive quick answers to their point-of-care questions. The ever-expanding library of "how to" videos is available to support emergency medicine clinicians in training.

"AccessEmergency Medicine demonstrates the importance of calibrating a clinical content product to the specific information needs of a specialty," said Thane Kerner, President & CEO of Silverchair. "Our flexible semantic technology, combined with McGraw-Hill's depth of resources, empowers emergency physicians to rapidly access accurate decision-support information in a way that works in their environment."

"The time is right for the development of a high-speed, precise information system in emergency medicine," explained Scott Grillo, Vice President for Digital Product Development at McGraw-Hill Professional. "The combination of our deep information resources and Silverchair's advanced technology platform will greatly benefit the practice of emergency medicine."

About Silverchair

Founded in 1993, Silverchair Science+Communications, Inc., delivers superior health care information services to medical professionals through advanced technology and publishing solutions. It maintains offices in Charlottesville, VA, and Raleigh, NC. Additional information is available at http://www.silverchair.com/.

About McGraw-Hill Professional

McGraw-Hill Professional is a leading global provider of general interest, business, multimedia and computer titles and reference works that include materials for the scientific, technical and medical communities. It is a unit of McGraw-Hill Education, a division of The McGraw-Hill Companies, a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mheducation.com/.

  Contact:
  Elizabeth Willingham, Executive Vice President
  Silverchair
  (434) 296-6333 x240
  elizabethw@silverchair.com