The Make-A-Wish Foundation(R) Takes the Cake in Bounty's Cards That Count

CINCINNATI, Jan. 23 /PRNewswire/ -- Bounty paper towels made a wish for its 40th birthday -- to give gifts to others. Together with Chandra Wilson, otherwise known as Dr. Bailey on ABC's hit television show "Grey's Anatomy," Bounty's birthday wish came true. Bounty announced today that the Make-A-Wish Foundation(R) received the largest percentage of the $500,000 total donation through Bounty's Cards That Count program, a three-month long online e-greetings program that encouraged Americans to send e-cards in support of their favorite charity.

Bounty donated a total of $500,000 to three charities through Bounty's Cards That Count, the American Cancer Society(R), the Make-A-Wish Foundation(R) and the National Breast Cancer Foundation(R). By sending free e-cards to family, friends and loved ones, America helped determine the percentage of the donation Bounty made to each of these charities. The Make-A-Wish Foundation received the largest amount of votes (43 percent). The American Cancer Society received 29 percent of the votes and the National Breast Cancer Foundation received 28 percent of the votes.

Bounty's Cards That Count was led by Wilson, who worked closely with each charity, to co-design the special e-cards.

"I am fortunate to be in a position where I can easily lend my voice to help others," Wilson said. "It means a lot to me that Americans rallied around three worthy charities to help support Bounty's Cards That Count, both as someone who knows the effects of life-threatening illness and also for others who have dealt with similar situations."

"Bounty's Cards That Count was terrific because it gave people an easy way to help others by sharing a kind thought with a friend or loved one," said David Williams, Make-A-Wish Foundation of America president and chief executive officer. "By donating to the Make-A-Wish Foundation and two other deserving charities, Bounty shows how simple acts can make a difference in people's lives."

Each e-card sent from http://www.quickerpickerupper.com/ translated into a vote for one of the three charities. Each charity initially received a $100,000 donation at the start of the program. The remaining $200,000 was allocated based on the percentage of e-cards sent in each charity's name. By donating to three separate charities, Bounty's Cards That Count made everyone a winner in the end.

"When deciding how to celebrate our 40th birthday, it made perfect sense to give back to others as a way to say thanks to our consumers who have supported Bounty for forty years," said Brad Schwan, Bounty brand manager.

Bounty's Cards That Count began in September and ran through January 3, 2007. To learn more about the charities, to donate directly to the charities themselves or for additional program details, visit http://www.quickerpickerupper.com/.

About Chandra Wilson

Chandra Wilson is best known for her role as Dr. Miranda Bailey on the ABC hit-television show, "Grey's Anatomy," where she portrays a tough surgical resident with sarcastically funny wit and humor. Wilson is a native of Houston where she began performing in musicals at the age of five. Prior to "Grey's Anatomy," Wilson made numerous television appearances including guest-starring and recurring roles. She has also appeared in national television and radio commercials. Aside from film and television, Wilson has several New York stage credits.

About The American Cancer Society

The American Cancer Society is dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy and service.

About The Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The Foundation's mission reflects the life-changing impact that a Make-A-Wish(R) experience has on children, families, referral sources, donors, sponsors and entire communities.

About The National Breast Cancer Foundation

The National Breast Cancer Foundation is committed to saving lives by increasing awareness of breast cancer through education and by providing mammograms for those in need.

About Bounty

Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Glass & Surfaces; Bounty Fun Prints; Bounty Designer's Touch; Bounty Home D??cor; and Bounty Cooking. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. Bounty is sold in the United States, Puerto Rico, Canada and several countries in Europe. For more information on Bounty, visit http://www.quickerpickerupper.com/.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.