Patients Demand Results With Cosmetic Treatments - The Pendulum Has Swung Back to a New Technology, Portrait(R) PSR3

NEW YORK, Dec. 4 /PRNewswire/ -- Ablative methods for skin resurfacing grew in popularity in the early 1990's. Quickly, these aggressive laser treatments replaced other non-surgical treatments. Ablative resurfacing, particularly CO2 laser resurfacing, became the gold standard for removing the signs of aging, especially wrinkles and sunspots. However, by the mid 1990's, the cosmetics industry witnessed a backlash against ablative skincare procedures that carried extensive downtime and aftercare. Consumers began to avoid these aggressive treatments as they were offered lunchtime rejuvenation procedures that offer minimal results. Today, these same patients are now seeking better cosmetic outcomes from their physician to enhance their natural appearance. In this era of new skin care technology, the pendulum has swung back to technologies and procedures that offer demonstrable results without the problems associated with the aggressive laser treatments of the past.

"During the 60s, 70s, and 80s, cosmetic surgery was considered a luxury and somewhat exclusive. Now, cosmetic surgery has become very common in our society and much younger individuals are flocking toward procedures like Portrait(R) PSR3 that offer demonstrable cosmetic outcomes," according to Rodger Pielet, M.D., board certified plastic surgeon.

"Most of these individuals have very busy active social, professional and personal lives and they can't afford extended time off," Dr. Pielet explains. "We are seeing younger people interested in maintaining their health and appearance, which are why many select less aggressive procedures to stave off the visible effects of aging."

"The main advantage of Portrait(R) PSR3 is the fact that it treats the skin both at the surface as well as below causing regeneration of collagen. I have not found any other treatment modality to produce such results," Dr. Pielet explained.

TIME Magazine recently named the FDA cleared Portrait(R) PSR3 device as one of the top new skin care technologies of 2006. As technology advances, consumers are continuously intrigued by the latest treatments on the market. "The word 'Plasma' is as intriguing as 'Laser' used to be once we explain how this new and exciting type of energy can be utilized for cosmetic improvement," says Dr. Pielet.

Portrait(R) PSR3 harnesses the power of plasma to deliver dramatic skincare results without the risk or down time associated with the older laser procedures. The hand-piece delivers nitrogen plasma energy that works both at and below the surface of the skin to modify the skin's architecture and generate new collagen for up to one year. Portrait(R) PSR3 has been proven to treat fine lines and deep wrinkles, sun damage and pre-cancerous lesions, dyschromia, and improve pore size, skin laxity, and tone, texture of the face and of the body.

This in-office procedure takes 20 - 30 minutes for a full face or a targeted body treatment. Localized procedures around the mouth and eyes can be done in as little as 10 to 15 minutes.

About Rhytec:

Rhytec develops innovative plasma technologies based on sound scientific and clinical research for the dermatological, plastic and cosmetic surgery markets. Plasma energy stimulates a true, natural skin regenerative process that is supported by over 30 completed and ongoing clinical trials. Founded in 2004, Rhytec works with leading dermatologists, plastic surgeons, and cosmetic physicians to develop new technologies that enhance the skin's appearance and function, improving the quality of life for patients seeking treatment. Rhytec, Inc. is privately held, based in Waltham, MA (US), and is a subsidiary of Rhytec, Ltd. in Berkshire (UK).