It's Only Natural ... New Moms Want Organic Infant Formula Choice for Babies

GORDONSVILLE, Va., March 29 /PRNewswire/ -- PBM Products, LLC, has caught its baby formula competitors flat-footed with the launch of a nationally- distributed, nutritionally complete organic infant formula that gives moms across America exactly what they have been looking for. The company recently shipped the new organic formula, fortified with vital nutrients DHA and ARA -- fatty acids found naturally in mother's milk associated with infant brain and eye development -- to Wal-Mart(R) locations nationwide.

"I believe our national brand competitors are asleep at the switch on this one," said Paul B. Manning, PBM CEO. "Wal-Mart's aggressive entry into the organic world has caused a seismic shift in the marketplace, and made them a perfect customer for this venture."

According to Manning, the new offering came about thanks to the company's longtime commitment to listening to its customers.

"Our success is based on a continuing dialogue with our customer base and our unique ability to understand and meet their evolving needs," he said. "Through focus groups conducted last year, we learned that new moms would buy organic formula if it were more affordable and easier to find. Already, we've seen thousands of these moms flock to the Parent's Choice Formula Web site to sign up for free samples. We're proud to be a part of this effort and to be working with our customers to help moms provide the only lipid-enriched organic formula option on the market today."

A recent organic survey of 322 new moms echoed these concerns, as respondents indicated that price and availability were two of the main reasons why they do not buy organic food products.

  * 77% do not buy organic products because they are too expensive
  * 40% do not buy organic products because they are not available at local
    retail stores

The survey also revealed that most moms would be more inclined to buy organic food products -- including baby formula -- if they were more affordable at a convenient location.

  * 97% would buy organic products if they could afford them
  * 97% would buy organic products if they were available at local retail
    stores
  * 96% would buy an organic baby formula

Parent's Choice ORGANIC Infant Formula with a Blend of Lipids DHA and ARA is produced without using pesticides, added growth hormones, or antibiotics. The formula is offered at a lower price than the national non-organic DHA brands.

Like all infant formulas, Parent's Choice ORGANIC is nutritionally complete and meets the strict nutritional guidelines determined by the FDA. For more information, or to request product samples, visit http://www.parentschoiceformula.com/.

Survey Methodology

The Parent's Choice ORGANIC survey was conducted online from March 24 - 28, 2006, among a nationally representative sample of 322 mothers with children ages 0-12 months. The margin of error for the sample is +/-3.0 percent.

About PBM

PBM (http://www.pbmproducts.com/) is privately owned and based in Gordonsville, VA. The PBM family of companies specializes in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. PBM consists of PBM Products, PBM Nutritionals, PBM Pharmaceuticals, and PBM International.

CONTACT: Joe Shields, Director of Public Relations of PBM Products, LLC, +1-800-959-2066 ext. 131, jshields@pbmproducts.com.