First-Ever 'Lights Out' Calling Service Offers to 'Tuck In' America

NEW YORK, March 28 /PRNewswire/ -- Starting today, in a call-to-action to help consumers understand the value of getting good quality sleep, Tylenol(R) PM is offering a new tool: a free "Lights Out" calling service. It's timed to when clocks "spring forward" at 2:00 a.m. on April 2nd, and when most Americans lose an hour of sleep.

By dialing 1-866-448-9579, starting today through April 30th, callers can sign up to receive a free "Go to Bed" reminder call at the time they specify, delivered by renowned sleep authority Dr. Maas, author of "Power Sleep." The "go to bed call" will include Dr. Maas' sleep tips for getting a good night's sleep accompanied by soothing music.

Callers can also enter to win an Ultimate Bedroom Sleep Environment designed by Dr. Maas, by logging onto http://www.tylenol.com/sleepweek starting today (mail-in certificate expires June 30, 2006.)

For the majority found to already be in a sleep slump, losing an extra hour can add to the negative consequences of lack of sleep. Results of the "Sleep Slump" study, designed by Dr. Maas and conducted nationally by Tylenol PM, can be found at: http://newsroom.mbooth.com/TylenolPM/, where you will also find the press kit, including an informative checklist of the symptoms of sleeplessness that can be given as a Quiz.

According Dr. James B. Maas, past Chairman of the Department of Psychology at Cornell University and source on sleep and performance, it is not surprising that we aren't getting enough sleep. "Millions of Americans suffer from loss of sleep, but may not realize it," said Dr. Maas. "Even a loss of an hour a day can severely impact their daily lives. The good news is, by following some simple steps they can be on the road to achieving an uninterrupted, restful night of sleep."

Not getting enough sleep can result in slower reaction time, mood shifts, reduced creativity and ability to concentrate, remember, think logically, multi-task, and communicate clearly. On the other hand, a good sleep regimen can help reduce stress, increase energy, alertness, productivity, efficiency and effectiveness, enhance emotional well-being and improve your moods.

Dr. Maas' Golden Rules of Sleep:

For people who are experiencing three or more symptoms of a "sleep slump," Dr. Maas recommends they follow these Golden Rules of Sleep:

  * Get enough sleep every night -- Most adults require 7 to 9 hours, but
    most miss that mark. As a general rule, most probably need one more
    hour than they are currently getting.
  * Establish a regular sleep schedule -- Go to bed and wake up at the same
    time every day (without an alarm clock!), including weekends and
    holidays.
  * Get continuous block of sleep -- Six hours of solid sleep is more
    beneficial than eight hours of poor, fragmented sleep.
  * Make up for lost sleep.
  * Stop smoking.
  * Get exercise and keep mentally stimulated during the day.
  * Use a non-habit forming sleep aid such as Tylenol(R) PM for pain with
    accompanying sleeplessness, which won't leave you feeling groggy in the
    morning.

  About Tylenol(R) PM

Tylenol(R) PM is non-habit-forming, relieves your pain, and helps you sleep-so you feel refreshed the next day. Tylenol(R) PM is the #1 doctor and pharmacist recommended non-prescription brand for pain with accompanying sleeplessness. Tylenol(R) PM is available as Vanilla Liquid, Vanilla Caplets, Caplets, Geltabs, and Gelcaps.

About Simply Sleep(R)

Simply Sleep(R) is a non-habit-forming sleep aid product created for those nights when you simply want to sleep. It contains no pain reliever. Simply Sleep(R) is available in caplet form.

About McNeil Consumer & Specialty Pharmaceuticals, Division of McNeil-PPC, Inc.

McNeil Consumer & Specialty Pharmaceuticals, a Division of McNeil-PPC, Inc., markets prescription and over-the-counter (OTC) pharmaceutical products. The company's OTC products include complete lines of TYLENOL(R) acetaminophen, which celebrates 50 years of trust and innovation in 2005, and MOTRIN(R) IB ibuprofen for adults and children. Prescription products include CONCERTA(R) (methylphenidate HCl extended-release tablets) and FLEXERIL(R) (cyclobenzaprine HCl 5 mg tablets). Other McNeil brands include IMODIUM(R) A-D anti-diarrheal, ST. JOSEPH(R) 81 mg Adult Aspirin and NIZORAL(R) A-D Shampoo.

  CONTACT:   M Booth & Associates, Inc.
             Raina Grossman
             212-481-7000
             rainag@mbooth.com