NEW YORK, March 28 /PRNewswire/ -- Obstructive sleep apnea/hypopnea syndrome (OSA/HS) is a serious sleep disorder in which a person repeatedly stops breathing (apnea), or experiences shallow breathing (hypopnea) for short periods of time during sleep. This can happen as often as 300 times a night and can disrupt a person's quantity and quality of sleep. The most common symptom of OSA is excessive sleepiness.
During national sleep week and sleep apnea awareness day (March 29th), offer your viewers/readers a new "twist" on the topic of sleep by focusing on the importance of staying alert and featuring how sleep apnea impacts family life; potential story ideas could include:
* IS YOUR SLEEP NOT MEASURING UP? -- Five warning signs that your 8 hours
of ZZZZs may not measure up
* THE 'OLD MAN' IS SNORING ... BUT SO ARE SOME WOMEN -- Experts agree
that sleep apnea may be under-diagnosed in women
* DRIVING WHILE SLEEPY -- Tips and strategies for staying alert when it
matters most
According to the National Institutes of Health (NIH), approximately 12 million Americans suffer from sleep apnea, but as many as 80 percent of individuals with sleep apnea remain undiagnosed! If left untreated, OSA can lead to hypertension, stroke, impotence, cognitive dysfunction, or memory impairment.
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Tues March 28th, 2006 Wed. March 29th, 2006
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Wed. March 29th, 2006 Thurs. March 30th 2006
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FORMAT: News Package With Extra Soundbites and B-roll.
ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/24081/consumer.shtml
SOUNDBITES:
* Jonathan Schwartz, MD, Clinical Professor of Medicine, University of
Oklahoma Health Sciences and Medical Director of the Integris Sleep
Disorders Center of Oklahoma
* Joyce Walsleben, PhD, Director of New York University School of
Medicine Sleep Disorders Center
* Cydney Allsbrook (Sleep Apnea Patient)
B-ROLL INCLUDES: **Sleep Clinic**Doctor/patient examination**General daytime sleepiness shots and lifestyle footage
VIDEO PROVIDED BY: Cephalon
Website: http://www.multivu.com/