Marketing Results, Inc. Announces Casino Marketing Software Distributorship With eBet

LAS VEGAS, Aug. 26 /PRNewswire/ -- Marketing Results, Inc. (MRI), http://www.marketingresults.net, and eBet, http://www.ebetgamingsystems.com, Australia's largest gaming systems company, announced today the agreement for eBet to exclusively distribute the Advanced Intelligence Marketing (AIM(TM)) system, http://www.mriaim.com, including the CRM, campaign management, analysis and player development applications.

"The relationship between Marketing Results and eBet represents a blend of technologies to further empower casino marketers," said Gary Border, President of Marketing Results. "AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment. The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments."

Marketing Results' AIM system is a casino database marketing tool; a powerful, in-house solution that transforms data about player behaviors into information that supports revenue-generating decisions. The agreement will expand AIM throughout Australia, providing gaming operators with a set of marketing and analysis tools. The eBet team has in-depth gaming experience, currently managing over 55,000 slot machines in this territory.

"Las Vegas and United States companies have developed important tools for managing gamblers' experiences. We went to the source (Las Vegas) and identified AIM as the premier solution for Australian gaming operators," said Tony Toohey, CEO and Managing Director of eBet. "We know the market and AIM will give our players clubs and gaming operators better tools to manage their business."

Marketing Results has invested decades to understanding gamblers' likes and dislikes. The AIM applications seize upon player information, providing operators tools to improve the bottom line.

About eBet

eBet Limited (ASX: EBT) is a leading Australian gaming systems company that develops and markets a range of networked solutions for electronic gaming machines. It has some 800 customers, with 55,000 gaming machines connected. The company has operations and contractual arrangements in Australia, New Zealand, the Philippines, South Korea, Vietnam, Singapore and an online wagering division in the USA and Canada.

About Marketing Results, Inc. (MRI)

Headquartered in Las Vegas, Nevada, Marketing Results is a full-service marketing and communications agency that specializes in metropolitan casino resorts, Native American owned properties and Midwest riverboat and racino operations. Marketing Results develops and provides software solutions for player development, campaign management and database management. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos in North American and Canadian gaming venues. http://www.marketingresults.net

About Advanced Intelligence Marketing (AIM):

AIM(TM) is a state-of-the-art casino database marketing tool designed specifically to benefit the gaming industry. Using cutting-edge technology to deliver results, AIM empowers casino marketers to offer superior analysis. It is an easy to use, secure and accessible, in-house solution that turns data about player behaviors into meaningful marketing intelligence producing database reports segmented by key characteristics. The AIM campaign management system creates efficiencies and productivity in database marketing. The system contains a player development module that connects marketers to the information about their best players. AIM was developed for casino marketers by casino marketers. http://www.mriaim.com