Bally Technologies Announces Strategic Partnerships to Build On 'The Networked Floor Of The Future'

LAS VEGAS, Nov. 9 /PRNewswire-FirstCall/ -- Bally Technologies, Inc. (NYSE: BYI) announced today that it has formalized relationships with a variety of leading technology companies leading up to next week's Global Gaming Expo (G2E) trade show in Las Vegas to showcase the concept of open architecture while building best-of-breed solutions into its vision of "The Networked Floor Of The Future."

"These partnerships will provide our customers with a variety of leading technologies, seamlessly integrated with Bally's already-formidable gaming and systems product lines, to provide solutions for our customers that are cost effective, easy to use and proven in the market today," said Bruce Rowe, Senior Vice President of Strategy and Business Development for Bally.

In addition to its previously announced acquisition of Business Intelligence Data Visualization technology from Compudigm International, Bally has also entered into agreements with:

CERTICOM CORP.

Bally has licensed the Game Guardian SBG(TM) (Server Based Gaming) security platform from Mississauga, Ontario-based Certicom Corp. (TSX: CIC) , the global leader in Elliptic Curve Cryptography (ECC), which has been adopted by the National Security Agency (NSA) for government communications and provides the most security per bit of any known public-key scheme.

The Game Guardian SBG platform will be integrated into Bally Technologies' growing line of server-gaming solutions, allowing the Company to perform security operations and complex authentication demands in only a fraction of the time of other commonly used security schemes.

TERADATA CORPORATION

Bally and Dayton, Ohio-based Teradata Corporation (NYSE: TDC) -- the world's largest company focused on raising intelligence through data warehousing and enterprise analytics -- have formalized a Preferred Software Partnership that will strengthen the new Bally Business Intelligence solution by offering technology running on top of the Teradata(R) Warehouse.

With Bally's expertise in casino and slot management systems, along with Teradata's enterprise data warehouse expertise, mutual customers will benefit from optimized game operations and will be able to better analyze and manage customer behavior, develop robust marketing strategies and gain new insight into the overall profitability of the business.

STRATEGY9

At G2E, Bally will debut TournaMaker(TM), a revolutionary concept that turns a casino's regular GameMaker(R) HD(TM) slot machines into "roped-off" tournament machines on demand. Bally has partnered on the project with Toronto-based Strategy9, a leading provider of data-driven, web-based marketing, e-mail, CRM and database solutions.

The Bally tournament session server links the gaming machine and the tournament and player-management server technology provided by Strategy9. The two server applications provide all tournament services to the gaming machine during tournament play. These services include machine conversion from conventional to tournament mode, player enrollment and tournament game play and leader board data distribution to the gaming machines and overhead signage.

At G2E, Bally will also be demonstrating its server-based Bally Live Rewards(TM) tournament technology on the iVIEW(TM) player-communication display embedded in the slot machine.

CISCO(R) SYSTEMS

Bally has selected San Jose, Calif.-based Cisco Systems, Inc. as its preferred vendor for providing network solutions for both Bally products and technologies that are available today as well as future applications shaped by demand for more server-driven casino operations.

WILLIAM RYAN GROUP, INC.

Bally has expanded its relationship with Bedminster, N.J.-based William Ryan Group, Inc. (WRG), which holds the rights to several patent pending, proprietary customer service and employee optimization systems and tools for the gaming and finance industries. Bally currently utilizes WRG technology with its Bally Slot Management System (SMS(R)) to recognize valuable players with preferred service, measure service event response and completion times and prioritize slot service requests and peripheral management.

In the gaming industry, WRG products have been installed in more than 20 properties in more than 13 jurisdictions, managing and optimizing millions of player-service and customer-interaction opportunities weekly.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company's investor presentations, can be found at http://www.BallyTech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward- looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date. All of the "go-live" and installation dates are subject to regulatory approvals and construction and installation timelines.

     Investor Contact: Robert Caller
                       (702) 584-7982
                       rcaller@ballytech.com

     Media Contact:    Marcus Prater
                       (702) 584-7828
                       mprater@ballytech.com