MY M&M'S(R) and the National Football League Huddle Up to Help Football Fans Cheer on Their Favorite Teams

HACKETTSTOWN, N.J., Jan. 6 /PRNewswire/ -- Mars Direct Inc., a division of Mars Snackfood US, announced today a licensing arrangement with the National Football League to create officially licensed MY Team M&M'S(R) Brand Chocolate Candies. MY Team M&M'S(R) NFL Blends will feature customized team logos and colors for each of the 32 teams in the National Football League. The new officially licensed NFL Blends can be purchased online at mymms.com/nfl, giving football fans from coast-to-coast a fun and delicious way to show their team pride.

"As the playoffs begin, MY M&M'S NFL Blends will be the perfect snack for any game-day party and gift for all team fanatics, allowing fans to demonstrate their loyalty to their teams and share their passion with fellow devotees," said Jim Cass, vice president and general manager, Mars Direct. "From the first kickoff to the final touchdown in Tampa Bay, MY Team M&M'S Blends will make watching your favorite team that much sweeter, win or lose. And with all thirty-two teams available, you can still support your favorite, even if they're not in the playoffs."

A Winning Combination

Through a licensing arrangement between MY M&M'S(R) and the NFL, MY Team M&M'S(R) NFL Blends take playoff snacking to a whole new fan-atical level. Football fans can choose from any of the customized 32 NFL team logos and colors to make game day -- or any day -- more special. Whether it's gifting a favorite fan, adding some team spirit to your football celebrations, planning an NFL-themed party, or celebrating that big win, MY Team M&M'S(R) bring any extra level of excitement to football games from New York to Atlanta to San Diego, and everywhere in between.

Ordering MY Team M&M'S(R) NFL Blends

MY Team M&M'S(R) NFL Blends can be ordered online by visiting http://www.mymms.com/nfl or by calling 888-696-6788. They are available in special NFL-themed 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $140. Or gift your favorite football fan with a MY M&M'S(R) Old Fashioned Candy Dispenser featuring their favorite team's logo and filled with the candy blend from their favorite team, for $59.99.

About MY M&M'S(R):

MY M&M'S(R) is the personalized brand extension of M&M'S(R) Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M'S(R) Faces launched in summer of 2008. MY M&M'S(R) are available in 22 different colors. Seventeen colors can be customized with Faces and personal messages in a variety of fonts. MY M&M'S(R) can be ordered online at http://www.mymms.com or by calling 888-696-6788. Favors are also available. Baseball fans can also support their favorite teams with MY Team M&M'S(R) MLB Blends.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, New Jersey, Mars North America employs more than 15,000 associates in the United States, with 72 facilities nationwide. Mars Snackfood US includes some of the world's favorite brands such as, M&M'S(R) Brand, SNICKERS(R) Brand, DOVE(R) Chocolate Brand, MILKY WAY(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand, and Wrigley's SKITTLES(R) Brand, STARBURST(R) Brand, SPEARMINT(R), JUICY FRUIT(R), and ALTOIDS(R) brands, Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit mars.com.

(C) 2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.