Winn Dixie Celebrates Independence Day by Liberating Consumers from Oil-Based Bottled Water

WINSTON-SALEM, N.C., June 30 /PRNewswire/ -- This week, more than 500 Winn Dixie stores from New Orleans and Los Angeles to Jacksonville, Florida will celebrate a new kind of Independence Day: America's freedom from oil-based packaging. Winn Dixie will introduce new Primo water, the only single-serve water bottles in the U.S. made from plants, not crude oil, a depleting natural resource. Winn Dixie will celebrate the launch by giving shoppers a free case of Primo water from July 2 through July 9 when they buy a new Primo 3 or 5 gallon Zero Waste water bottle. Winn Dixie is the first in the nation to promote both of Primo's more environmentally-friendly water options together.

"We are excited to partner with Winn Dixie on a program celebrating shoppers' independence from oil-based packaging -- much of which is made from foreign oil," said Dave Burke, president and COO of Primo To Go. "Choosing Primo is a simple step consumers can take to live a better life and improve the environment around them while getting what they demand in bottled water, great taste," added Billy Prim, CEO of Primo Water. "Consumers are excited about a more convenient and environmentally-friendly alternative to traditional petroleum-based bottles that use rare, depleting and non-renewable resources."

Primo single-serve bottles are made from natural Ingeo(TM) plastic made from plants grown in America. This new packaging technology offers consumers a more environmentally-conscious bottled water option without having to sacrifice convenience and portability. Primo single-serve bottles also offer consumers more options when they are done with their water. The bottles can be recycled through traditional methods, sent to degrade in a commercial composting facility or incinerated for energy recovery. Primo 3 and 5 gallon Zero Waste water bottles also provide a sustainable option because the consumer is incentivized to return the empty bottle to the store where Primo picks it up, refills and reuses the bottle. When the bottle has reached its end use, the bottle is recycled, forever avoiding the landfill.

Primo single-serve bottled water is sold in a multi-pack of eighteen 16.9 oz. bottles at a suggested retail price of $4.99. Primo 3 and 5 gallon Zero Waste water bottles are available nationally for $4.99 and $6.99 respectively.

About Primo Water Corporation

Primo Water Corporation, a privately-held company based in Winston-Salem, North Carolina, manufactures, markets, and services mineral enriched bottled water that meets both the convenience consumers seek and the environmental benefits they desire. Today, three product lines make up Primo Water Corporation's portfolio. The first, introduced in June of 2005, offers 3 and 5 gallon Zero Waste bottles and an exchange program that rewards consumers for recycling their bottles for refills. The second, launched in April of 2008, is a new line of Energy Star rated and stylish water coolers. And the third is a single-serve bottled water, in a more-environmentally-friendly bottle made from plants, not crude oil. According to blind taste tests, three out of four consumers prefer Primo over the leading spring water and four out of five prefer Primo over tap water. To learn more, visit www.primowater.com.