Video: Bake the Vote for a Sweeter America

ORRVILLE, Ohio, May 29 /PRNewswire/ -- The Pillsbury(R) Doughboy(R) kicked-off his Campaign for a Sweeter America today and introduced the four candidates running for the nation's favorite dessert -- Cake, Brownies, Frosting and Quick Bread -- at a rally in New York City. Consumers 18 years and older can vote for their favorite dessert at Pillsbury Doughboy campaign stops in nine swing cities across the country including, Troy (OH), Pittsburgh, Washington DC, Chicago, Boston, Indianapolis, Baltimore, Asheville and Columbus, or online at www.pillsburybaking.com/campaign.

    To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/pillsbury/33459/

Each candidate has a deliciously unique personality and platform that is sure to tempt everyone's taste buds. Cake is cheerful and fun, so moist and delectable it makes every occasion a celebration. Brownies are indulgent and confident with a decadence that is too good to resist. Frosting is helpful and hardworking, spreading sweetness across the country. And Quick Breads are clever and sharp-witted, providing instant home-baked goodness anytime.

"In the midst of an intense Presidential election, the Campaign for a Sweeter America brings the country together around a common theme, a love for dessert," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. "No matter which candidate is selected one thing is for sure, America will indeed be sweeter."

The primary election results will be announced in July online and via a national FSI, and then two nominees will contend for a Sweeter America victory in the online general elections held September 7 through October 12. America's favorite dessert will be announced on October 20.

Election Tour Schedule

Constituents will have the chance to meet the Pillsbury(R) Doughboy(R) in-person, sample dessert candidates and vote for their favorite at all of the following locations:

    -- Troy Strawberry Festival: Troy, OH (June 7 - June 8)
    -- Three Rivers Arts Festival: Pittsburgh, PA (June 13 - June 15)
    -- National Capitol Barbeque: Washington DC (June 21 - June 22)
    -- Taste of Chicago: Chicago, IL (June 27 - June 29)
    -- Boston Harbor Fest: Boston, MA (July 4 - July 6)
    -- Indianapolis Indians Minor League Baseball Game: Indianapolis, IN
       (July 7 - July 13)
    -- Artscape: Baltimore, MD (July 18 - July 20)
    -- Bele Chere Festival: Asheville, NC (July 25 - July 27)
    -- Ohio State Fair: Columbus, OH (August 1 - August 3)

About The J.M. Smucker Company

The J.M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's(R), Jif(R), Crisco(R), Pillsbury(R), Eagle Brand(R), R.W. Knudsen Family(R), Hungry Jack(R), White Lily(R) and Martha White(R) in the United States, along with Robin Hood(R), Five Roses(R), Carnation(R), Europe's Best(R) and Bick's(R) in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and Doughboy are trademarks of The Pillsbury Company, used under license and Carnation is a trademark of Societe des Produits Nestle S.A., used under license.