MIKE AND IKE(R) Lemonade Blends(TM) Arrives on Store Shelves

BETHLEHEM, Pa., April 7, 2008 /PRNewswire/ -- MIKE AND IKE(R) Lemonade Blends(TM) is now arriving on store shelves! This new MIKE AND IKE(R) flavor is the result of Just Born's 2007 "Mix Master" consumer contest to choose the next MIKE AND IKE(R) candy. Over 140,000 online votes resulted in Lemonade Blends(TM) being chosen as consumers' favorite.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080407/NEM073 )

MIKE AND IKE(R) Lemonade Blends(TM) candy is a five flavor mix offering refreshing Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade, and Tangerine Lemonade flavors. The MIKE AND IKE(R) Lemonade Blends(TM) variety is available for a limited time in 2008.

The arrival of MIKE AND IKE(R) Lemonade Blends(TM) is also exciting because it signifies the company's partnership with Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make a minimum donation of $100,000 per year to Alex's Lemonade Stand Foundation to assist in its fight to cure childhood cancer.

Kathy Bassininski, Just Born's Vice President of Brand Development and Corporate Services, commented, "Just Born is honored and excited to partner with the Alex's Lemonade Stand Foundation. We believe in developing relationships with organizations that help us fulfill the social responsibilities we have to the people and communities in which we live and work. Alexandra Scott set an example for all of us and we would like to help continue her vision by teaming up with the Alex's Lemonade Stand Foundation. Our new delicious MIKE AND IKE(R) Lemonade Blends(TM) variety will be sure to sweeten the success of the important endeavors of Alex's Lemonade Stand Foundation."

Alex's Lemonade Stand Foundation

Alex's Lemonade Stand Foundation is a unique foundation that grew from a young cancer patient's front yard lemonade stand to a nationwide fundraising movement to find a cure for childhood cancer. Since Alexandra "Alex" Scott (1996 - 2004) set up her first lemonade stand at the age of 4, millions of dollars have been raised towards fulfilling her dream of finding a cure for all children with cancer. For more information about setting up a stand or donating visit http://www.alexslemonade.org.

Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born also makes PEEPS(R) Brand Marshmallow Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies, ZOURS(R) Brand Chewy Sour Candies, TEENEE BEANEE(R) Brand Jellybeans, and PEANUT CHEWS(R) Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries.

The MIKE AND IKE(R) brand was introduced in 1940. All MIKE AND IKE(R) Brand Candies are kosher and gluten free.

For more information, visit http://www.mikeandike.com or http://www.alexslemonade.org. Images available upon request.