Reaching a Significant 'Feet': Barefoot Cellars(R) Surpasses Three Million Case Milestone

MODESTO, Calif., Oct. 29 /PRNewswire/ -- Less than a year since announcing it sold two million cases, Barefoot Wine, the popular and fast-growing line of California wines, announced today that they have surpassed the three million case milestone. Barefoot continues to be the fastest growing wine brand in the country and one of the most awarded, having earned over 325 medals in 2007 alone.

"We are committed to creating exceptional wines that are crafted to be true to each variety's unique characteristics," said Jennifer Wall, Barefoot's winemaker. "We're thrilled to be one of the most awarded California wines! With our sales now exceeding the three million case mark, we are able to better satisfy America's growing thirst for fun, friendly and affordable wine."

Surpassing three million cases before the beginning of the fourth quarter is a significant "feet" for Barefoot. News of this sales milestone comes just weeks after being recognized as "Wine Brand of the Year" for 2006 by Market Watch magazine, which salutes wine, spirits and beer brands that showcase the most promise in their respective categories, based primarily on increased brand awareness and sales growth figures.

"Barefoot's growing footprint in the popular wine category is a testament to the powerful momentum the brand is currently experiencing with consumers who want high quality wines that are reasonably priced," said Steve Wallace, National Sales Director for Barefoot Wine. "The large number of awards and consistent recognition from wine experts across the country is directly contributing to our brand's success and continued growth."

Barefoot's award-winning California wines are attractively priced and can be found in playful, colorful cases and bottles bearing the iconic footprint label. Barefoot's still wine portfolio ($6.99 for 750-ml bottles, $11.99 for 1.5-liter bottles) now includes eight unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers two delicious sparkling Chardonnays: Barefoot Bubbly Brut Cuvee and Barefoot Bubbly Premium Extra Dry. Both award-winning wines retail for $9.99 and are perfect for the upcoming holidays. For more information about Barefoot Wine, visit www.barefootwine.com.

FOOTnote to Editor: Product samples and images are available upon request. California Table Wine and Charmat Method California Sparkling Wine, (C)2007 Barefoot Cellars, Modesto, CA. All rights reserved.