Mark Your Calendars for the Sweetest Day of the Year!

WINSTON-SALEM, N.C., May 29 /PRNewswire/ -- What better way to sweeten the first days of summer than with a mouth watering doughnut from Krispy Kreme! In celebration of National Doughnut Day on Friday, June 1, participating Krispy Kreme stores throughout the U.S. will offer customers a free doughnut of their choice. This annual event invites Krispy Kreme fans to enjoy a free doughnut as a thank you for their continued support.

National Doughnut Day was established in 1938 by the Chicago Salvation Army to raise much-needed funds during the Great Depression and to honor the work of World War I Salvation Army volunteers who prepared doughnuts for thousands of soldiers. National Doughnut Day is celebrated annually on the first Friday in June.

"National Doughnut Day is a perfect time for us to give a little something back to our loyal customers throughout the country," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme. "It's also a great opportunity to build awareness and acknowledge the continued good work of the Salvation Army."

Be sure to visit a participating Krispy Kreme location on Friday, June 1 to receive a free doughnut and celebrate the sweetest day of the year! Also, take a minute to check out some of our newest menu choices including doughnut holes to go, Krispy Kreme Chillers, and our new Whole Wheat doughnut.

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 296 Krispy Kreme stores and 99 satellites operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.