Baskin-Robbins Kicks Off Summer Early with Inaugural 31 Cent Scoop Night Event

CANTON, Mass., April 19 /PRNewswire-USNewswire/ -- Here's the scoop! Baskin-Robbins is kicking off summer early with a special 31 Cent Scoop Night celebration on May 2, 2007. During the event, ice cream lovers will have the opportunity to enjoy their favorite Baskin-Robbins ice cream flavor for only 31 cents while paying tribute to local heroes.

America's favorite ice cream store is partnering with the National Fallen Firefighters Foundation (NFFF), an organization that honors America's fallen fire heroes and their families. In celebration of 31 Cent Scoop Night, Baskin-Robbins will honor fire fighting heroes by making a $100,000 donation to the worthy organization. Since 1992, NFFF has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. The money donated by Baskin-Robbins will be used to help support the organization's programs including "Everyone Goes Home," a program that helps to prevent fire fighting line-of-duty deaths and injuries.

"31 Cent Scoop Night gives us a wonderful opportunity to show customers our appreciation and at the same time support a great organization, the National Fallen Firefighters Foundation," said Ken Kimmel, Baskin-Robbins' brand officer. "We are thrilled to host this event and mark the unofficial start to summer!"

The Inside Scoop on 31 Cent Scoop Night

Ice cream lovers are encouraged to "cool" down and visit any of Baskin- Robbins' 2,800 stores nationwide from 5 pm to 10 pm on May 2. During the event, consumers can choose any flavor and pay only 31 cents (plus applicable tax)* for 2.5 oz. scoops of ice cream. 31 Cent Scoop Night is the perfect opportunity to try any of Baskin-Robbins ice cream flavors or to be daring and get a triple cone. Ice cream enthusiasts should not hesitate to treat their office, teammates, family, and friends to this special offer. Thirty-one people can join in the fun for less than $10!

In addition to the corporate donation to NFFF, certain Baskin-Robbins stores will also help raise additional funds for their local firehouses by inviting fire departments to the event to collect donations. For more information about 31 Cent Scoop Night or to find the nearest Baskin-Robbins store, please visit http://www.baskinrobbins.com/31cent.

Baskin-Robbins' Scoop Fun Facts

Ice cream scoops and scoopers are a fun part of Baskin-Robbins' rich heritage. Interesting and little-known fun facts about Baskin-Robbins scoops include:

  - Baskin-Robbins franchisee Mitch Cohen currently holds the Guinness World
    Record for the most amount of ice cream scoops scooped in one minute
    with 18 scoops
  - Baskin-Robbins created the world's largest ice cream scoop on September
    13, 2005 in celebration of the company's 60th birthday.  The 8,865 lb.
    Vanilla ice cream scoop is the current Guinness World Record holder
  - Where are they now?  Former Baskin-Robbins scoopers include Senator
    Barack Obama, Rosie O'Donnell, Julia Roberts, Leeza Gibbons, Bobby Flay,
    Chandra Wilson, and Randy Quaid
  - Nationally, Baskin-Robbins scoops more than two million ice cream scoops
    per day during the summer
  - All Baskin-Robbins franchisees attend "Scoop School" and learn the
    proper techniques and art of scooping the perfect scoop of ice cream
  - The proprietary ice cream scoops used in Baskin-Robbins stores are
    indestructible; the scooper body will never break

  Flavor History and Innovation

Baskin-Robbins' founders, Burt Baskin and Irv Robbins, introduced the original "31(R)" in 1953, an innovative concept of offering 31 flavors of ice cream at each location - one flavor for every day of the month. Over the past 61 years, Baskin-Robbins has created more than 1,000 ice cream flavors, many inspired by fashions, people, events, and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by consistently introducing new ice cream flavors to its extensive flavor library. This spring, Baskin-Robbins has introduced new Candy Bar Madness ice cream flavors in partnership with The Hershey Company. The candy craze favorites are available through the end of May and include:

  - HEATH(R) Bar Crunch ice cream: Toffee flavored ice cream mixed with
    HEATH Bar pieces and swirled with a caramel ribbon
  - REESE'S(R) Peanut Butter Cup ice cream: Vanilla ice cream mixed with
    REESE'S Peanut Butter Cups

* The cost of a 2.5 oz scoop of ice cream on May 2, 2007 will be 31 cents plus applicable state tax. Limit of three scoops of ice cream per person in Hawaii.

About Baskin-Robbins

Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,600 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit http://www.baskinrobbins.com/.

About The National Fallen Firefighters Foundation

The National Fallen Firefighters Foundation is a tax-exempt, nonprofit institution, established by Congress in 1992, that leads a nationwide effort to remember America's fallen firefighters and assist their families and coworkers. In 2004, it established the Everyone Goes Home Program to help prevent firefighter line-of-duty deaths.