Infant Formula Company Answers Modern Moms' Desire for Online Technology

GLENDALE, Calif., April 11 /PRNewswire/ -- A new survey reveals today's mom is embracing technology at unprecedented levels 24/7, triggering dynamic evolutions in how she organizes her time, stays in touch with friends and family, and keeps current with the latest news about parenting, health and nutrition. Responding to these changing demands, Nestle's verybestbaby.com, a comprehensive online resource for expecting and new parents, has been upgrading and once again raising the bar for the industry. The online buzz is growing as the stylish new look, technologically advanced applications and deep insights into what types of information moms and moms-to-be want most are rolling out. Adding to the excitement, now through April 30, registered verybestbaby.com users (current and new) can enter for a chance to win the latest and most helpful techno-savvy electronics on the market in celebration of new online multimedia tools debuting on the site this month.

A recent survey of 300 moms by BlueSuitMom, a premier online resource for executive working mothers, illustrates the growing use of and demand for online resources among moms. Over 50% of respondents reported being online more than 20 times per week, up 50% over a year ago. And of these moms, over half are logging in 1 - 5 hours a day to surf the Web, check and return emails, download photos and podcasts, etc. Further, about 80% of moms surveyed have watched a video online with 42% preferring to view videos by experts with advice and solutions.

"The Internet offers vast options but most expecting and new moms are pressed for time and seeking comprehensive yet fun sites," commented Maria Bailey, founder of BlueSuitMom and a nationally regarded pioneer for providing busy moms with online solutions. "Smart sites like verybestbaby.com are quick 'favorites' because they are customizable, easy to navigate, stocked with insightful knowledge and feature unique and relevant tools and programs."

verybestbaby.com is a free service. With one click, moms can register and receive access to exclusive content and multimedia tools such as informative videos, podcasts, RSS feeds, partner offers, personal organizational tools, and screensavers plus expert advice about pregnancy and infant care and nutrition. The popular interactive features include:

  *  Mom Talk Moments Podcasts -- inspiring audio programs featuring authors
     and experts such as Maria Bailey tackling everyday issues important to
     expecting and new moms.
  *  RSS Milestone Series -- stage-specific updates about pregnancy and
     baby's first year that subscribers can automatically forward to a
     web-based news reader or aggregator.
  *  Partner Offers -- valuable online offers from partners such as
     PLAYSKOOL(R) and RIGHT START(R) that help moms save time by shopping
     online to prepare for her new arrival
  *  Baby's First Days Videos -- presented by the very best baby(TM)
     resource center, NESTLE GOOD START and the National Association of
     Pediatric Nurse Practitioners have created a series of videos to help
     parents understand how to manage baby care basics from breastfeeding to
     baby's first bath
  *  Real Savvy Moms Video Segments -- from the multi-award-winning PBS
     television series "Real Moms, Real Stories, Real Savvy(TM)," offers
     new and expecting moms pregnancy and early motherhood advice through
     their series of entertaining and inspiring episodes
  *  Personalized organizational tools that help mom track pregnancy weight
     gain, prepare for baby's arrival, follow baby's growth and development
     and manage feeding schedules, immunizations and even babysitters.

To help modern mom upgrade her collection of tools and stay current with the latest trends, registered users on verybestbaby.com will have a chance to win the latest, most advanced electronics now through April 30, 2007.

One lucky Grand Prize winner will receive an amazing $2,640 prize package including:

  *  INSIGNIA(TM) 42" Plasma HDTV -- perfect for showcasing home videos of
     baby's first days
  *  MacBook(R) laptop -- to help make the most of online resources like
     verybestbaby.com
  *  iPOD(R) nano and $100 iTunes(R) gift certificate -- to satisfy moms'
     need for a sleek, portable audio device so she can carry her music
     everywhere and to help upgrade her music collection with new lullabies
     or more contemporary tunes.  Mom can also listen to podcasts like Mom
     Talk Moments and share family photo slideshows on-the-go

Two first prize winners will receive the latest Bluetooth-enabled INSIGNIA(TM) Video MP3 Player ($189.99 retail value) with wireless capability so busy moms can enjoy their favorite podcasts and music while on-the-go. Like the new features on verybestbaby.com, these "must-haves" will help users discover new technology-based solutions for balancing hectic schedules and helping moms create more time for bonding with baby. Visit http://www.verybestbaby.com/tech for complete rules and details. Prizes provided courtesy of Best Buy.

No purchase necessary. Must be a current member or eligible to join the resource center to enter. Offer ends April 30, 2007. Void where prohibited.

About Nestle Nutrition

Nestle Nutrition, part of Nestle S.A., the world's largest food company, is dedicated to infant, healthcare, and performance nutrition and weight management. With 140 years of global food experience that began with the creation of the world's first commercial infant food, Nestle is a leader in worldwide food and nutrition research. For clinical information about Nestle Infant Nutrition products in the U.S., medical professionals can visit http://www.nestleinfantnutrition.com/ or call the Medical Professional Information Line at (800) 510-7494. Nestle Nutrition also offers the very best baby Resource Center, a program that supports expecting and new parents in the U.S. with expert advice on pregnancy, infant care, and nutrition. For more information, consumers can visit http://www.verybestbaby.com/

  Media Contact:
  Heather Walsh/Tran Ngo
  Manning Selvage & Lee
  323.866.6000