Art, Featuring the PEEPS(R) Brand, is Sweetening the Landscape This Spring!

BETHLEHEM, Pa., April 2 /PRNewswire/ -- Just Born, Inc., maker of PEEPS(R) Brand Marshmallow Candies, is experiencing a new trend this spring for its iconic PEEPS(R) brand. The Bethlehem, PA based company has learned of over a dozen PEEPS(R) Diorama and art contests being hosted by major regional newspapers across the country.

Kathy Bassininski, Just Born Brand Director, commented, "While fans across the country have always expressed their creativity with PEEPS(R), the effort has become much more formalized this year. The outpouring of PEEPS(R) art encouraged by this year's newspaper-hosted art contests, is amazing. From the Northwest reaches of Washington State to California, Pennsylvania, Washington, D.C., Texas and Florida, we keep learning of more."

The following are some newspaper sites hosting contests: http://www.washingtonpost.com/; http://www.recordonline.com/; http://www.star-telegram.com/; http://www.seattletimes.com/; http://www.miamiherald.com/; http://www.courierpostonline.com/; http://www.ydr.com/; http://www.cctimes.com/; http://www.pressconnects.com/; http://www.mysanantonio.com/ and http://www.syracuse.com/.

David Ottogalli, an engineer known more as the webmaster of http://www.peepsshow.com/, is perhaps one of the longest standing artists utilizing the PEEPS(R) Brand, having displayed his art at Food & Wine shows around the country. He recently commented, "I am thrilled that more fans are displaying their PEEPS(R) affection through art. The newspaper contests are a terrific forum for bringing us PEEPS(R) fans together. I, for one, was thrilled to be able to enter a diorama contest being hosted by my hometown paper in D.C."

About PEEPS(R)

Just Born began making PEEPS(R) in 1953. For over a decade, PEEPS(R) have been the #1 non-chocolate Easter candy brand in the U.S. Easter. PEEPS(R) Chicks come in 5 festive colors--yellow, pink, lavender, blue and our latest addition, green. Yellow is America's best selling color of PEEPS(R) Chicks. Beginning spring 2007, everyone can also enjoy new Sugar-Free PEEPS(R) Chicks, sweetened with "Splenda(R)". All PEEPS(R) brand marshmallow candies have 0 fat grams and are Gluten Free.

About Just Born

Just Born, Inc., is a privately owned company founded in 1923 and located in Bethlehem, PA. In addition to PEEPS(R) Brand Marshmallow Candies, Just Born also manufactures HOT TAMALES(R), MIKE AND IKE(R), ZOURS(R), PEANUT CHEWS(R), and TEENEE BEANEE(R). The company employs over 560 associates and markets its candy in over 50 countries.