New Eukanuba Customized Pet Nutrition Helps Bring Out the Magnificence in Your Dog

DAYTON, Ohio, Feb. 15 /PRNewswire/ -- It comes as no surprise to pet owners: different dogs have different needs. From the Toy Poodle to the Golden Retriever, the Yorkshire Terrier to the Great Dane, every dog has unique nutritional needs based largely on their breed type, size, and health and performance needs. To answer the call, Procter & Gamble (NYSE: PG) Pet Care brand Eukanuba has relaunched its premium dog food line, offering the first and only line of pet nutrition customized by breed type, size, health requirements, and performance needs. In addition, the brand will soon offer a line of breed-specific formulas focusing on five of the top seven breeds in the U.S. and a Custom Care lineup for dogs with special health concerns.

"After studying the health, fitness, and nutritional needs of each dog breed, Eukanuba has been able to create a customized line of dog food that meets the unique needs of breed type and size better than any other food on the market," said Andrew Meurer, Eukanuba Marketing Director. "We've even gone a step further by offering unique formulas tailored to specific health requirements and performance needs."

EUKANUBA'S BREED-SPECIFIC LINEUP

"The purebred dog owner demands nutrition that is customized to meet his breed's dietary and health requirements," said Meurer. "The Boxer owner worries about heart disease while the German Shepherd owner knows that the breed's digestive system is extra sensitive. These breed-centric dog owners are looking for premium, trusted foods to help their breeds reach full potential. Eukanuba Breed-Specific formulas will offer our most complete lineup ever to help them feed the breed."

Providing nutrition specific to 3 million dog-owning U.S. households, Eukanuba Breed-Specific formulas will be available at pet specialty stores in March 2007:

  --  Eukanuba Labrador Retriever Formula is designed to nourish a
      Labrador's healthy joints, weight, and overall health.  The formula
      contains natural sources of Glucosamine and Chondroitin Sulfate to
      help support their healthy joints and mobility and L-Carnitine to help
      them burn fat. The Golden Retriever, Flat-Coated Retriever, Curly
      Coated Retriever, and Chesapeake Bay Retriever will also benefit from
      this food due to similar physical characteristics and nutritional
      needs.
  --  Eukanuba Yorkshire Terrier Formula is the only Yorkshire Terrier
      formula from a major brand to offer guaranteed levels of copper and
      zinc for skin and coat care.  Also ideal for long-coated toy dogs such
      as the Shih Tzu, Maltese, Toy Poodle, Pekinese, Havanese, and Lhaso
      Apso, who share many of the same physical characteristics and
      nutritional needs, this unique blend of food offers a crunchy kibble
      with a coating of microcrystals that scrub the Yorkshire Terrier's
      teeth with every bite, reducing plaque and tartar that can lead to bad
      breath.
  --  Eukanuba German Shepherd Formula is the only German Shepherd formula
      from a major brand with FOS (Fructooligosaccharides) to help support
      the breed's digestive system.  Made with a blend of special dietary
      fiber to promote healthy digestion and natural sources of Glucosamine
      and Chondroitin Sulfate for healthy joints and mobility, Eukanuba
      German Shepherd formula is also ideal for breeds such as the Belgian
      Malinois, Belgian Sheepdog, and Belgian Tervuren, who share many of
      the same physical characteristics and nutritional needs as the German
      Shepherd.
  --  Eukanuba Boxer Formula, also ideal for the Rottweiler and Doberman, is
      the only Boxer formula from a major brand to contain Beta Carotene, a
      key antioxidant to help support the immune system.  Eukanuba Boxer
      formula also includes L-Carnitine for a healthy heart and antioxidants
      such as Vitamin E to help support the Boxer's immune system.
  --  Eukanuba Dachshund Formula is designed to help support a Dachshund's
      healthy back with natural sources of Glucosamine and Chondroitin
      Sulfate.  Due to their similar physical characteristics and
      nutritional needs, this formula is also ideal for breeds such as the
      Corgi, Dandie Dinmont Terrier, Australian Terrier, Skye Terrier, and
      Petit Basset Griffon Vendeen.


  EUKANUBA CUSTOM CARE - FOR DOGS WITH SPECIAL HEALTH NEEDS

New Eukanuba Custom Care Formulas, available at pet specialty stores this March, are the most comprehensive line of foods ever created for dogs with special health concerns. Designed with special and targeted ingredients that work to boost your dog's own systems, Eukanuba Custom Care diets address key health issues as they arise, offering 100% complete and balanced nutrition for your special needs dog.

  --  Eukanuba Weight Loss provides nutritional support for adult dogs that
      can benefit from moderate weight loss. This great tasting formula is
      made with 43% less fat than the Eukanuba Medium Breed Adult formula to
      help dogs lose weight. Eukanuba Weight loss is made with Eukanuba's
      patented carbohydrate blend to optimize body weight and body condition
      and L-Carnitine to help burn fat.
  --  Eukanuba Sensitive Skin provides nutritional support for adult dogs
      that may experience dull coat, shedding, dry skin, and non-specific
      itching. This diet contains no wheat or corn ingredients that may
      cause itching and scratching in some dogs with sensitive skin. The
      diet is made with vitamin rich ocean fish as the first ingredient to
      nourish a dog's skin and coat. The formula helps reduce itching,
      scratching, and shedding and is backed by Eukanuba's 110% satisfaction
      guarantee.
  --  Eukanuba Sensitive Stomach provides nutritional support for adult dogs
      that may experience gastrointestinal issues such as diarrhea,
      flatulence, or vomiting. This diet is made with a unique blend of FOS
      (Fructooligosaccharides) and beet pulp fiber for a healthy and
      balanced intestinal environment and to aid the digestive process. This
      diet contains no wheat, beef, or dairy ingredients that may cause
      upset stomach.
  --  Eukanuba Healthy Joints provides nutritional support for adult dogs
      that may experience joint issues. This diet is formulated to provide
      Eukanuba's highest levels of Glucosamine and Chondroitin Sulfate for
      healthy joints and cartilage support. This diet is made with
      Eukanuba's patented carbohydrate blend and L-Carnitine to help
      optimize weight to help minimize joint stress.


  Also included in Eukanuba's Customized Nutrition lineup are:

  --  Eukanuba Small Breed Formula.  Custom-made for dog breeds between 1 -
      20 lbs. at full maturity, Eukanuba Small Breed Formulas contain higher
      levels of protein and fat than other Eukanuba Formulas to support a
      small breed's metabolism and unique energy requirements.  Eukanuba
      Small Breed is available in a Puppy, Adult, Senior, and Adult Weight
      Control formula.
  --  Eukanuba Medium Breed Formula.  Eukanuba Medium Breed Formulas help
      maintain a medium breed's healthy vitality.  Available in Puppy, Adult
      Original, Adult Weight Control, Adult Small Bite, and Senior, Eukanuba
      Medium Breed Formula is specially formulated for dog breeds that are
      21 - 50 lbs. at maturity.
  --  Eukanuba Large Breed Formula.  Large and giant breed dogs (51+ lbs. at
      maturity) have more than just big bodies and big appetites; they also
      have big nutritional needs. Eukanuba Large Breed formula answers these
      needs by offering a formula for the large breed at every life stage --
      puppy, adult, and senior -- as well as a large breed weight control.
      Each Eukanuba Large Breed formula contains natural sources of
      Glucosamine and Chondroitin Sulfate to help support the healthy joints
      of a large breed dog.
  --  Eukanuba Natural Lamb & Rice.  Made with 100% natural New Zealand lamb
      meat, wholesome rice, and added vitamins, minerals, and amino acids,
      Eukanuba Natural Lamb and Rice formulas give dogs all of the right
      nutrients without any fillers, artificial flavors, colors, or
      preservatives.  Eukanuba Lamb and Rice Formulas are available as part
      of the Eukanuba Medium Breed Formula -- puppy, adult, senior, and
      adult weight control -- and Eukanuba Large Breed Formula lineups.
  --  Eukanuba Premium Performance Formulas.  Active and sporting dogs need
      something extra in the bowl to meet the demands of their more active
      lifestyles. Eukanuba Premium Performance Active is formulated with a
      performance carbohydrate blend, great for active dogs and dogs that
      compete in agility and fly ball.  Eukanuba Premium Performance
      Sporting is an ideal formula for dogs competing in field trials,
      hunting, and other sporting events.  Both Eukanuba Premium Performance
      Formulas contain higher protein and fat levels than other Eukanuba
      Adult formulas to provide extra fuel and natural sources of
      Glucosamine and Chondroitin Sulfate to help support healthy mobility
      for athletic dogs.


  About Eukanuba

For nearly 60 years, Eukanuba, a Procter & Gamble (NYSE: PG) Pet Care brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba(R), the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web at http://www.eukanuba.com/ .

About Procter & Gamble (NYSE: PG)

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