Snapple Waves Red, White and Green for America's Tea Lovers

Category Leader Continues to Redefine the Tea Phenomenon with Newest Red Tea Addition to its 'Good For You' Super Premium Line

Snapple Waves Red, White and Green for America's Tea Lovers

RYE BROOK, N.Y., Jan. 8 /PRNewswire/ -- Snapple, maker of The Best Stuff on Earth, announces the national availability of Snapple Red Teas, a line of naturally caffeine-free teas that contain protective antioxidants and Vitamin C, and contribute to a healthy immune system.

Made from the Rooibos plant found only in South Africa, Snapple Red Teas are the latest addition to the brand's "good for you" platform launched in 2006 with light tasting White Teas and a line of Green Teas that boost metabolism with the natural antioxidant EGCG.

Snapple, the leader in the super premium tea category, is the first national brand to bring a ready-to-drink red tea to the mass market.

"We've seen green and white teas explode in popularity in 2006 because of their functional benefits and antioxidant contents," says Bryan Mazur, VP of Marketing for Snapple. "We have great expectations for red tea to have a business impact because, in addition to being an excellent source of antioxidants, it is naturally caffeine free and its Vitamin C content benefits the immune system."

The Rooibos plant, also known as the Aspalathus linearis bush, is an herbal tea that is sweeter and fruitier tasting than black or green tea. Rooibos, which is Afrikaans for red bush, develops its signature red color during the fermentation process when the leaves of the plant oxidize.

Made from high quality ingredients and real sugar, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine. Snapple Red Tea contains less than 100 calories per bottle.

Snapple also added a White Tea and Green Tea to the line of super premium teas. Snapple Green Teas are packed with 55 mg of EGCG per bottle and are authentic, all natural teas made with real sugar -- but less of it -- making them more refreshing, while maintaining a natural, healthy goodness. Studies of green tea consumption indicate that consuming 300mg of EGCG throughout the day boosts metabolism. Snapple Green Teas are available in regular and diet Original, Mango and Asian Pear flavors at a suggested retail price of $1.39.

Snapple's super premium line of White, Green and Red Teas is available at major retailers, grocery and convenience stores nationwide in a 17.5 ounce bottle for a suggested retail price of $1.39. To learn more about Snapple visit http://www.snapple.com/.

About Snapple

Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy "The Snapple Lady," Snapple continues to delight fans across the world. In 2003, Snapple made history by becoming the official iced tea of New York City. For more information, visit http://www.snapple.com/.

About Cadbury Schweppes Americas Beverages

Snapple is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars, and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.brandspeoplelove.com/.

  Contact:
  Carla Colon
  Ruder Finn
  212-715-1524
  colonc@ruderfinn.com

  Jessica Schoen
  Cadbury Schweppes Americas Beverages
  914-612-4514
  Jessica.Schoen@cs-americas.com
Website: http://www.snapple.com/
Website: http://www.brandspeoplelove.com/



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