Kellogg Company Awards U.S. Media Buying Responsibilities to Starcom

BATTLE CREEK, Mich., Dec. 22 /PRNewswire-FirstCall/ -- Kellogg Company (NYSE: K) is pleased to announce that Publicis Groupe's Starcom unit will remain its media buying and planning agency of record for the U.S.

The announcement came following a competitive media buying review for the business, which included agencies Carat and Mindshare, both roster shops for Kellogg Company. "This review is part of our regular business practice, helping to ensure that we remain competitive and identify opportunities for increased efficiency that would enable us to further invest in brand- building," said Jeff Montie, executive vice president and president, North America, Kellogg Company.

"Periodically we look at all aspects of our business -- including relationships with our advertising agencies and other partners -- as part of our integrated marketing approach," said Andrew Jung, senior director, advertising and media, Kellogg Company. "Each agency gave a compelling presentation, and making a final decision was challenging. We decided on Starcom -- which has been an effective partner to Kellogg for decades -- as the best choice for the U.S. business, and we are fortunate to have the services of all three agencies across our global network."

With 2004 sales of almost $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/ .

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