The Next Coors Light(R) Maxim(R) Girl Search Model to Be Selected in Las Vegas

GOLDEN, Colo., March 3 /PRNewswire/ -- The Coors Light(R) Maxim(R) Girl Search has scoured the country for the most beautiful and talented women and now, the top ten winners from regional contests have been selected to compete in the exclusive finalist event in Las Vegas on March 10. The national winner, who must be 21 or older, will be photographed by a professional photographer and may even be featured in an upcoming issue of Maxim.

During the past five months, thousands of consumers across the country have attended the hottest local and regional Coors Light Maxim Girl Search contests to vote (via text messaging) for their favorite women. Now, Coors Light and Maxim magazine want you and your buddies to "Get to the Party" in Las Vegas to support the ten finalists and help the celebrity judges select the next Coors Light Maxim Girl Search model.

"This is a great opportunity for men and women to have a great time and help select the next Coors Light Maxim model," said Rob Borland, Coors Light brand director for Coors Brewing Company. "Now, we need their help to choose the winner."

The final contest will be held at Rain in the Palms Casino. Doors open at 8 p.m. and young adults 21 and up are invited to attend to cheer on their favorite contestant. Coors Light consumers can sign up to receive invitations to the final event by simply text messaging* "INVITE" to short code EVENT (38368) or going online to http://www.coorslight.com/ . *Standard text message rates apply.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, Toronto. It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's website, http://www.molsoncoors.com/ .