Hollywood Blockbuster, Knocked Up, Brings Big Business and The New York Times to MrSkin.com

CHICAGO, July 25 /PRNewswire/ -- Universal Pictures' critically acclaimed box office smash Knocked Up features a very special (and very funny) surprise appearance by MrSkin.com, the world's #1 online resource for honoring celebrity nudity in film.

So monumental has been the impact of the $142 million (and counting) smash Knocked Up on MrSkin.com that The New York Times reported on the phenomenon in its Business section on July 23, 2007.

The Times article -- "Site That Bills Itself as a Movie Reviewer Finds That Sex Sells" by Adam Andrew Newman - profiles the overall MrSkin.com juggernaut, paying special attention to the site's exposure in Knocked Up.

"Knocked Up is to MrSkin.com as E.T. was to Reese's Pieces!" proclaims an obviously delighted Mr. Skin, proprietor and founding movie-nudity sexpert of MrSkin.com.

"From the moment Knocked Up opened in theaters," Mr. Skin explains, "the explosion of media interest in MrSkin.com has been matched by unprecedented increases in the site's user traffic and membership sign-ups."

In June 2007 alone -- the first month of Knocked Up's release -- MrSkin.com's unique visitor rates skyrocketed an astonishing 35%.

Declares Mr. Skin proudly: "I and the entire staff of MrSkin.com could not be more grateful to Knocked Up, writer-director Judd Apatow and Universal Pictures. To be associated with this instant classic and massive success is an honor and a privilege -- and pretty hilarious, to boot! In fact, it's skintastic!"

About Mr. Skin

With 6 million unique visitors a month and over 35 million page views, MrSkin.com is the second largest movie review website on the internet today. Mr. Skin himself has been featured on over 500 radio stations around the globe. The world's foremost authority on celebrating nudity in film, Mr. Skin (aka Jim McBride) is one of the most in demand guests on radio today. In early 2005, St. Martin's Press published his first book: Mr. Skin's Skincyclopedia: The A to Z Guide to Findng Your Favorite Actresses Naked. Jim is writing his second book and is currently in discussions with Sirius Radio to develop his own weekly show. He lives in Chicago with his wife Mrs.Skin and 2 Baby Skins.