Acclaimed Sex & the City Stylist Patricia Field Reveals Latest Exclusive Capsule Collection for Payless ShoeSource

NEW YORK, May 29 /PRNewswire/ -- Payless ShoeSource and Patricia Field today announced the launch of an exclusive capsule collection designed by Field, renown for her work as stylist on the Sex & the City(R) TV series and an Oscar(R) nominee for her costume designs for "The Devil Wears Prada." The collection is available beginning this week in select stores and Payless.com for $25 to $35 an item.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080529/NYTH093 )

The Patricia Field for Payless(TM) Summer Collection is Patricia's second capsule collection for the retailer. Her first collection for Payless debuted in holiday 2007, and was centered around the Payless shoes Patricia designed and wore on the Red Carpet at the 2007 Oscar's for her nomination for The Devil Wears Prada.

The Patricia Field for Payless Summer Collection is broader and features four shoe styles and a clutch with a strong focus on colored metallics. Shoe silhouettes include the Princess ballet flat, Empress Roman-inspired strappy flat sandal, Tsarina mix-metallic heeled slide, and the Heiress round-toe pump. The styles are adorned with sparkling details including faux gemstone studding and "disco ball" metallic materials guaranteed to infuse glam-rock style into any wardrobe. Shoppers can get their Patricia Field looks -- just in time for the release of long-awaited Sex & the City movie -- for which Field was stylist and costume designer.

"For my second collection for Payless I was inspired to continue the strong metallic theme, layering on bright colors including electric blue, sleek silver and sunny gold with sparkle and high-shine detailing," said Field. "I love what Payless is doing to make fashion democratic, and I am excited to be a part of that movement. I draw much inspiration from my global travels to major fashion capitals including Tokyo and Sao Paulo, among the standards. On the global front, color and pop-glamour are key -- I am excited to bring shoppers these global interpretations in my Payless summer collection."

Payless and Field have had a close working relationship for several years. Field has been styling Payless TV and print ads, as well as the seasonal lifestyle signage featured in the stores.

"We have been thrilled to work with Patricia, America's style icon, to style our consumer marketing, as well as to bring her designs to shoppers nationwide with the Patricia Field for Payless collection," said Matthew Rubel, CEO and president of Payless ShoeSource. "Payless Guest Designers like Patricia are a powerful element in our mission to democratize fashion in footwear and accessories. Patricia's impeccable taste and exquisite sense of style is truly apparent in her summer collection, and we are excited to see the positive consumer reaction when the product hits stores this week."

About Payless Designer Collections

Patricia Field, Lela Rose, Laura Poretzky and Stacey Bendet are Payless Guest Designers -- select fashion designers and stylists that create designer footwear and accessory collections featuring the hottest trends and latest runway looks, which Payless brings to its stores at affordable prices. Each collection is unique and reflective of the designer's signature style: style icon Field with her award-winning design aesthetic and taste; Rose with her strong focus on "classic with a twist"; Poretzky's "American international," drawing from her rich international experiences living in Brazil, France and New York; and Bendet's "contemporary retro." The Payless Guest Designer program is a key strategy in Payless' overall mission to democratize fashion in footwear and accessories.

About Payless

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of fiscal year 2007, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com .

Collective Brands, Inc. NYSE: PSS is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate Attack(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com .

Sex in the City(R) is a registered trademark of Home Box Office, Inc. Oscar(R) is a registered trademark of the Academy of Motion Picture Arts and Sciences.