Video: Tissot Revs Up Its Partnership With Brand Ambassador Danica Patrick

WEEHAWKEN, N.J., May 16 /PRNewswire/ -- Premier Swiss watch brand Tissot is proud to announce the partnership renewal of its brand ambassador racing star Danica Patrick. She endeared herself to the world when she made history by becoming the first woman ever to win a race in the sport of U.S. open-wheeled racing by clinching her victory in the Japan 300. For the watchmaker, Danica Patrick has always been a champion. In 2005, Patrick became the first female U.S. "Ambassador" for Tissot. In anticipation of the Indy 500 and to pay homage to Danica, the watch company is proud to announce that it will sign a two year contract extension with the IndyCar(R) Series Star on Friday May 16, 2008 demonstrating both its pride and commitment to this empowering icon.

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IMS (Indianapolis Motor Speedway), home of the historic Indianapolis 500 will serve as a fitting backdrop for this unique occasion. Francois Thiebaud, President of Tissot Worldwide journeys to the United States from Switzerland to jointly sign the extension of the contact with Danica. At that time, he will personally present Danica with her new Tissot PRC 100 Limited Edition watch that bears her name. The watch includes 27 glittering diamonds on a mother-of-pearl dial. Partnering with Danica was a natural fit for the brand that shares the same values of precision, performance and pushing the limits. Danica's personality and accomplishments compliment that of Tissot's. She is the perfect muse for the Swiss watch brand's collection which is a blend of sophistication, sport and style. Tissot also has had a strong link to the world of motorsports for decades.

"Danica is an exceptional race car driver, athlete and a fantastic role model for both men and women around the globe. We are happy and proud to have her represent our brand in addition to being an integral part of the Tissot family. Danica's determination led to her historic first win and she fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits. It is these common features that produce a truly successful collaboration between Danica and Tissot," said Francois Thiebaud, President of Tissot Worldwide.

The relationship with Danica highlight's Tissot products and the brand. The marketing campaign will continue to feature Danica's image in all stores that carry Tissot products, print ads and billboards.

"Time is an important part of my world. Tissot and I share many of the same values. That is why my partnership with them has been so successful. I am thrilled to be continuing our collaboration and proud to be representing the brand that offers products that reflect me and my style," said Danica Patrick.

The Tissot PRC 100 Danica Patrick Limited Edition watch will start selling this month at authorized Tissot retailers nationwide for $795.

Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. As official timekeeper and partner of NASCAR(R), AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards. For more information: www.tissot.ch .