Insider's Guide to Diamond Buying Released by Diamond Industry Authority

LAS VEGAS, May 6 /PRNewswire/ -- AGS Laboratories, the world's preeminent authority on diamond grading, is proud to announce the availability of "Diamond Buying 101"- a practical, informative, and in-depth video providing the broadest scope of any consumer guide to diamond buying available today. "Diamond Buying 101" is available free of charge at http://agslab.com/video_db_101.html and YouTube.com.

With a comprehensive overview of the 4Cs of a diamond; industry terms used for diamonds, such as brilliance, fire, and scintillation; questions to ask the retail jeweler; tips on finding a jeweler you can trust; plus what to look for in diamond grading reports, "Diamond Buying 101" is full of insider diamond-buying information designed to make the diamond buying process more comfortable and easier.

Featuring commentary from diamond industry notables, Frank Dallahan, President and CEO of the American Gem Society Laboratories; Peter Yantzer, Executive Director of the American Gem Society Laboratories; and Ruth Batson, Executive Director and CEO of the American Gem Society; as well as candid interviews with would-be diamond buyers, "Diamond Buying 101" demystifies the diamond buying selection and buying process with practical and actionable information.

The American Gem Society Laboratories provides diamond-grading reports based on the highest standards of diamond grading and offers the only scientifically peer reviewed, objective and repeatable cut grade method in the industry. The American Gem Society Laboratories was the first diamond grading laboratory created with a mission of consumer protection, and has been setting the standards for diamond grading since 1996. For more information on the AGS Laboratories, please visit www.agslab.com or email marketing@agslab.com.