TAG Heuer and Maria Sharapova Score Ace with Latest Timepieces

MIAMI, Dec. 8 /PRNewswire/ -- Celebrating distinct watch-making and the marriage of sports and glamour, TAG Heuer and brand ambassador Maria Sharapova today introduced several new timepieces for women from its Professional Sports Watch, Carrera and Formula 1 series. The new models, which range from streamlined and sporty to diamond-rich, transition seamlessly from the board room to a weekend brunch complementing the style of any well-heeled woman.

"More than ever, women are wardrobing with watches to express their personal style and success," said Jenna Fagnan, vice president of marketing for TAG Heuer North America. "Whether their preference is a large, traditionally masculine piece or a delicate, diamond-studded jewel, our customers want a beautiful, well-crafted timepiece that can be worn season after season. Our new models answer these women's call and reflect TAG Heuer's core values of strength, beauty, prestige and forward design."

Professional Sports Watch

Inspired by tennis super star Maria Sharapova, the Professional Sports Watch is designed to meet the demands of today's active woman. An engineering marvel made of ultra-light titanium and stainless steel, the 55-gram timepiece allows for perfect control over all movements, and can absorb up to 5,000 grams of shock. For maximum comfort, the clasp is integrated into the watch head and the crown is placed across the dial at the 9 o'clock position instead of the traditional 3 o'clock. The Professional Sport Watch's super-elastic silicon strap keeps it snug on the wrist, absorbing every shock and never requiring tightening.

Additionally, the model features an exclusive anti-fingerprint treatment on the crystal and is water resistant to 50 meters.

The TAG Heuer Professional Sports Watch is available in a choice of cool anthracite or Sharapova's signature pink. The anthracite version sports a black PVD-coated titanium case, an anthracite dial with black indexes and a black silicon strap. The pink Sports Watch has a pink mother-of-pearl dial, pink silicon strap and silver hand-applied indexes to ensure every woman will look like a champion, on and off the court.

Ladies' Carrera

TAG Heuer's Carrera, the iconic series first launched in 1964 as a tribute to the legendary Carrera Panamericana Mexico Road Race, typifies the brand's distinctive link with the world of motor sports. Today, two dressed-up interpretations of the Carrera are now available for the woman who shares TAG Heuer's driving passion. Classically chic with a stainless steel bracelet, the 27 mm timepieces are embellished with 13 premier-quality diamonds (0.0981 carats) on a black or white mother-of-pearl dial. For even more luxurious elegance, the diamond-dial Carrera is also available with a diamond-encrusted bezel, set with 54 diamonds (0.51 carats). Both styles feature a scratch- resistant, sapphire caseback to view the automatic movement. The solid steel clasp and safety push-button complete the sophisticated look of the pieces, which are water resistant to 50 meters.

Formula 1 Chronograph with Diamonds

TAG Heuer's Formula 1 is the emblematic casual sports watch proudly worn by racing champions and weekend warriors alike. In 2005, a Formula 1 with diamonds became an instant hit among women, proving that sports and glamour are not mutually exclusive. To expand this trend, TAG Heuer now is introducing a diamond-laced Formula 1 Chronograph designed especially for women seeking a refined timepiece with serious sports-inspired functionality.

Featuring chronograph functions accurate to 1/10th of a second, the 37 mm model is embellished with 120 diamonds (0.75 carats) on the bezel and 11 diamonds (0.081 carats) on the dial. It is offered with a pink or white mother-of-pearl dial on a choice of stainless steel bracelet or textured fabric strap (pink or white) with folding clasp.

About TAG Heuer

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice- champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!