Blue Nile Offers Free FedEx Shipping for Christmas Delivery

SEATTLE, Nov. 22 /PRNewswire-FirstCall/ -- Online jeweler Blue Nile (NASDAQ: NILE) offers online shoppers the best in Internet shipping by ensuring gifts purchased before 3 p.m. ET on December 22 will be shipped free and arrive in time for Christmas. Blue Nile, the leading online retailer of high quality diamonds and fine jewelry, offers free FedEx shipping year-round but celebrates the holidays by automatically upgrading shipments to FedEx 2Day(R) or Free FedEx Priority Overnight(R) to make sure Christmas morning goes as planned.

"Blue Nile prides itself on customer service that's head and shoulders above other online retailers," said Blue Nile CEO Mark Vadon. "In keeping with that philosophy, we provide the Web's premier holiday free shipping service, so customers know their gifts will arrive on time."

In addition to Blue Nile's consumer-friendly shipping, the site offers thousands of diamond and fine jewelry gifts at prices 20 to 40 percent below traditional retail. Every order is delivered in distinctive blue and silver packaging, and includes an optional free gift card.

For those looking for additional guidance in their holiday purchase, Blue Nile Diamond and Jewelry Consultants are available to answer customer questions by phone at 1-800-242-2728 or by email at service@bluenile.com seven days a week.

Blue Nile has also extended its return policy through January 16, 2006. Consumers can return their purchase for any reason for exchange or refund.

About Blue Nile

Blue Nile is a leading online retailer of high quality diamonds and fine jewelry. The Blue Nile Web site showcases more than 60,000 independently certified diamonds and more than 1,000 styles of fine jewelry. Blue Nile can be found online at http://www.bluenile.com/, http://www.bluenile.ca/ and http://www.bluenile.co.uk/. Blue Nile is traded on the Nasdaq National Market under the trading symbol NILE.