Gracen Launches Premiere Collection of Designer Reusable Shopping Bags

LOS ANGELES, April 22 /PRNewswire/ -- In honor of the 38th annual Earth Day celebration, upstart design house Gracen introduces its premiere collection of original, reusable grocery and shopping bags. Driven in part by the recent ban of plastic bags in grocery stores and pharmacies of major American cities, Gracen brings eco-conscious shopping to the fashion-forward consumer. With four stylish, reusable, washable bag designs, Gracen products allow consumers to do their part and make a difference without sacrificing their personal style.

Gracen's durable, reusable shopping bags are made from 100% cotton canvas and feature reinforced extra long handles to fit over the shoulder or to carry by hand. They are washable, easily collapsible for convenient storage, and feature four original designs that partner fashion with function. A Gracen bag holds the equivalent of more than four plastic bags' worth of groceries, significantly cutting down on the approximately 900 plastic bags the average American household uses per year.

"Gracen gives reusable shopping bags an elegant makeover. We saw the need for a fashionable, environmentally conscious product for the eco-chic woman and designed our bags with all the features we saw missing in other reusable bags," said Nicole Yates, President of Gracen. "We truly believe that one less paper or plastic bag makes a difference, so our goal is to encourage reuse and reduce waste -- and to do it in style. It's sophisticated awareness."

Gracen's exclusively designed bags start at $54 for a set of two, and can be purchased online at www.Gracen.com. Gracen bags will be available in retail boutiques and specialty stores later this year. Wholesale and media inquiries are welcome.

About Gracen

Gracen is committed to making a difference on the planet and in everyday life. By thinking progressively, acting mindfully and looking fabulous, Gracen brings the eco-chic lifestyle to the conscious consumer with its collection of 100% cotton canvas reusable shopping bags. Founded by a diverse and progressive team of entrepreneurs, the Gracen team introduced its line of reusable shopping bags to consumers on Earth Day, 2008. Gracen's Premiere collection offers four exclusive, original designs suitable for groceries, clothing, home goods and numerous other uses. For more information, visit www.Gracen.com.