BowTie, Inc. Launches Two Websites Catering to Small Animal Enthusiasts

IRVINE, Calif., April 2, 2008 /PRNewswire/ -- BowTie, Inc., the world's largest publisher of pet and animal print and online publications, announced the launch of http://www.SmallAnimalChannel.com and http://www.FerretsMagazine.com. The sites offer "critter" enthusiasts attractive and captivating sources for expert ferret and small animal information. The web sites will celebrate their grand opening the week of April 15 through 21, 2008, when visitors will be able to enter and win giveaways.

In-depth ferret and small animal information for the websites is provided by the editorial experts of Critters USA, Rabbits USA and Ferrets USA magazines make these the premier sites dedicated 100% to ferrets and small animals. Visitors can view detailed information about rabbits, chinchillas, hamsters, guinea pigs, ferrets, mice, gerbils, hedgehogs and sugar gliders.

Articles will cover the latest information on small animal species, care, behavior, health, housing and nutrition. FerretsMagazine.com offers in-depth article features on ferret care, health, housing, handling, nutrition and behavior. Editor Marylou Zarbock explains, "I am very excited -- this is such a great tool, not only for small animals and ferrets enthusiasts, but for anyone in search of reliable, accurate and trustworthy information on any small animal."

In addition to small animal and ferret information, users can use the sites as meeting places to exchange information, tips and stories about their favorite pets. They can create their own avatar, send critters eCards, create a magazine cover with their pet's photo; enter their pet in contests and much more. They can also join Club Critter, build a webpage for their pets and meet other small animal owners and enthusiasts. As users participate in activities, they receive redeemable points they can exchange for merchandise. Internet Marketing Director Michelle Williams says: "The web sites are great sources of information and entertainment. We have developed great features that people will enjoy ... we have contests, surveys, games, blogs and almost anything that would interest small animal enthusiasts from all ages and expertise levels."

To interview SmallAnimalChannel.com or FerretsMagazine.com editors contact Lisa MacDonald, at 949.855.8822. extension 3345.

About BowTie, Inc.

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders, and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services, and AnimalNetwork.com.