Pure & Natural Meets Fashion & Glamour

NEW YORK, Feb. 1 /PRNewswire/ -- A bevy of fashion-forward, eco-conscious Manhattanites filed out of Gotham Hall last night after attending the Earth Pledge FutureFashion show, an event that invites top American and European designers to create fashions using natural and sustainable materials. Pure & Natural(TM), a new line of personal care products, was right in the middle of it all as a lead sponsor of this eco-friendly fashion show.

Attendees buzzed about the one-of-a-kind, all-natural designs constructed using sustainable materials that strutted down the runway. With designers that included Marc Jacobs, Michael Kors, Yves Saint Laurent and Stella McCartney, FutureFashion, with lead sponsor Pure & Natural(TM), housed the talents of industry heavy hitters under a single roof in an effort to encourage the use of sustainable materials in the fashion industry.

Prior to the show Nancy O'Dell, host of the top rated entertainment show Access Hollywood, along with executives from Pure & Natural(TM) and Earth Pledge, hosted a press briefing to announce the details of an exciting joint charity venture between Pure & Natural(TM) and top veterans from Bravo TV's breakout hit Project Runway. Four former contestants, including Allison Kelly, Jack Mackenroth, Diana Eng and Kayne Gillaspie are each designing a handbag utilizing Pure & Natural(TM)'s biodegradable bar soap packaging that is actually embedded with seeds and when planted, will sprout baby's breath. Each of the bags created will be auctioned off on Clothes Off Our Back, a 501c3 organization that hosts charity auctions, with proceeds benefiting the Earth Pledge Seed Blitz program, which teaches urban children the value of growing and using plants to help them connect to the earth.

Celebrities who nabbed a coveted front row seat at the show included Stella McCartney, Isabella Rossellini, Nancy O'Dell, Calvin Klein, Lauren Bush, Nigel Barker, Carly Simon, and Camryn Manheim. Top models including Shalom Harlow, Anouck Lepere and Elettra Wiedemann strutted down the catwalk in sustainable creations with hair and makeup orchestrated by top stylist Bob Recine and celebrity makeup artist Dick Page.

With Pure & Natural(TM)'s custom canvas eco totes containing the new line of personal care products in hand, celebrity guests, designers and media flocked to the after party at City Bakery where Nancy O'Dell addressed the crowd to congratulate everyone on the evening's success.

About Pure & Natural

Drawn from and inspired by nature, Pure & Natural(TM) offers consumers what they need to keep their bodies and environment clean and healthy. Pure & Natural(TM) uses ingredients derived from nature and recycled packaging to form a brand that is truly eco-conscious. The product line consists of a Body Wash, Liquid Hand Soap and Bar Soap which are each available in three ingredient combinations. Pure & Natural will be available at mass market retailers nationwide in February, 2008. Prices range from $3.99 to $5.99 SRP.

    Nurture yourself and the world around you with Pure & Natural(TM).
    -- 98% Natural Origin
    -- Hypo-allergenic
    -- Biodegradable formulas
    -- 100% Recyclable Packaging
    -- Paraben Free
    -- Not tested on animals

About Nancy O'Dell: Host of Access Hollywood and Mother of Three

As a mother, Nancy O'Dell knows how important it is to provide herself and her family with beauty and skincare products that are safe and environmentally friendly. O'Dell will be joining Pure & Natural(TM) for a variety of events, including the celebration of her first Mother's Day since the birth of her daughter and other exciting endeavors throughout 2008.

About Earth Pledge

Earth Pledge is a nonprofit organization that originated as a United Nations committee chaired by Theodore W. Kheel to promote interest in the 1992 Rio Earth Summit. Earth Pledge promotes sustainable development by identifying and implementing innovative technologies that balance human and natural systems. It delivers viable, replicable models to government, industry and communities nationwide.

About Clothes Off Our Back

The Clothes Off Our Back Foundation(R) is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Help Me, Help You") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. Additional information can be found at http://www.lothesoffourback.org.