Kim Kardashian, Emmy Rossum, Michelle Trachtenberg and Others Celebrate the Unofficial Start of Summer at the NIVEA/Shay Todd Malibu 'Bikini Bash'

NIVEA and Shay Todd Welcome Bikini Season with the "Good-bye Cellulite, Hello Bikini Challenge" and a Celebrity and Fun-filled Blowout!

WILTON, Conn., May 25 /PRNewswire/ -- NIVEA along with celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend Bikini Bash to celebrate the start of summer and the NIVEA "Good-bye Cellulite, Hello Bikini Challenge." Guests at the Malibu, CA bash included Kim Kardashian, Samaire Armstrong, Zach Braff and Jeremy Piven, to name a few.

The event highlighted the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," a holistic program available on NIVEAusa.com that combines expert advice on fitness, nutrition, skincare and style - to help women reduce the appearance of cellulite, get in shape and radiate bikini confidence this summer.

"The NIVEA/Shay Todd Summer Bikini Bash enabled us to celebrate the women across the country who have joined the NIVEA Good-bye Cellulite Hello Bikini Challenge," said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. "By committing just four weeks to nutrition, fitness, style and of course skin care with NIVEA Good-bye Cellulite products, women can reduce the appearance of their cellulite and be their bikini best this summer."

Kim Kardashian, who recently admitted to having cellulite on a national magazine cover, is currently following the NIVEA "Good-bye Cellulite, Hello Bikini Challenge".

"I am definitely interested in improving the appearance of cellulite," Kardashian said. "That's why I'm taking the "NIVEA Good-bye Cellulite, Hello Bikini Challenge" - its combination of nutrition, fitness, style and skin care expertise work together to help me look and feel my bikini best."

About NIVEA

NIVEA is an international leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA Body, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com.