COUNTRY Financial to Present New National Mobile Tour

BLOOMINGTON, Ill., Aug. 7 /PRNewswire/ -- COUNTRY Financial is working with RMS Titanic, Inc. to bring the legendary story of the world's most famous ship and its compelling human stories to 16 U.S. cities in 2009. As the exclusive presenting sponsor of Titanic: Treasures from the Deep, COUNTRY Financial is giving audiences an opportunity to experience a new mobile tour featuring authentic artifacts recovered from the Titanic and the personal stories as told through those priceless treasures.

The tour will be developed by RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc. (NASDAQ: PRXI) , and the only entity permitted by law to recover objects from the wreck of the Titanic. The new touring exhibition is a mobile version of the company's blockbuster exhibition Titanic: The Artifact Exhibition, which has been experienced by more than 20 million people worldwide.

The Titanic mobile tour will appear in high-traffic locations in each market for approximately four days at no charge to the public.

"We are pleased to bring this one-of-a-kind family experience to our communities -- some which may not have an opportunity to host such a unique event," says Doyle Williams, chief marketing officer at COUNTRY. "It is our way of giving back to cities where we do business."

The tour schedule has not yet been finalized, but stops are expected in the Chicago suburbs, Denver and Portland, Ore.

"Titanic: Treasures from the Deep provides us with a unique opportunity to bring Titanic's compelling story and priceless artifacts to new audiences and markets," states Bruce Eskowitz, President and CEO of Premier Exhibitions, Inc. "We are excited to have COUNTRY Financial as the presenting sponsor of this new mobile tour."

According to Williams, the story of the Titanic reinforces a core message COUNTRY and its agents provide to clients -- the importance of planning ahead for the unexpected.

"None of the people who boarded the Titanic could have expected what was to come," says Williams. "In the communities we serve, COUNTRY agents work every day to help our clients prepare for those unexpected events and deliver on our promise of financial security."

The exhibition highlights the story of the Titanic as a triumph of the human spirit and a celebration of life and countless courageous acts of love and bravery. The exhibition offers a tremendous learning experience, incorporating modern-day science and history to teach audiences about Titanic's fabled past and recent recovery efforts.

RMS Titanic, Inc. was granted Salvor-in-Possession to the wreck of Titanic by a United States federal court in 1994 and has conducted seven research and recovery expeditions to the Titanic recovering more than 5,500 artifacts.

About COUNTRY Financial

COUNTRY Financial (http://www.countryfinancial.com) serves about one million households and businesses throughout the United States. Founded in 1925, COUNTRY has nearly 2,000 agents in 14 Midwestern and Western states who help clients protect what they have, save for a comfortable future, and in turn, achieve financial security. COUNTRY offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities. Headquartered in Bloomington, Ill., COUNTRY has regional offices in Arden Hills, Minn. and Salem, Ore.

About Premier

Premier Exhibitions, Inc. (NASDAQ: PRXI) located in Atlanta, GA is a major provider of museum quality exhibitions throughout the world. Premier is a recognized leader in developing and displaying unique exhibitions for education and entertainment. The Company's exhibitions present unique opportunities to experience compelling stories using authentic objects and artifacts in diverse environments. Exhibitions are presented in museums, exhibition centers and other entertainment venues. More information about Premier Exhibitions, Inc. is available at the company's web site http://www.prxi.com.