Outdoor Channel Viewers and Affiliates Catch Spring Fever With Multi-Platform Promotion

TEMECULA, Calif., April 7, 2008 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today unleashed a Spring Fever epidemic that is rapidly spreading across the country. On a mission to cure the winter blues and gear up viewers and affiliates for the great outdoors, the network launched an exciting multi-platform promotion with thrilling giveaways running through April 30. Outdoor Channel has secured the participation of over 320 cable systems representing nearly 14 million subscriber households.

"Spring Fever taps into our viewers' intense passion for the outdoors. After a long winter, outdoor enthusiasts are eager to get back outside and enjoy the activities they love. We are giving away loads of daily prizes to get viewers revved up about getting back into the great outdoors," said Denise Conroy-Galley, senior vice president of marketing and research. "Together with our advertising partners, we've developed a promotion that helps our affiliates tap into the valuable outdoor enthusiast affinity group."

Sponsors jumped at the opportunity to spread Spring Fever, providing grand prizes such as a Polaris ATV, Archery and Firearms Prize Packs from Limbsaver and a five-night stay at Silverton Lodge Casino. Viewers can log onto http://www.outdoorchannel.com to win big during the month of April.

Spring Fever also offers cable affiliates a variety of valuable tools. Outdoor Channel is providing operators with taggable cross-channel spots, radio copy and other support marketing materials. Taggable talent-hosted spots can be used in conjunction with advertisers to drive local ad sales revenue.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new web site. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. NASDAQ: OUTD. For more information about Outdoor Channel, please visit http://www.outdoorchannel.com.