Sands Bethworks Chooses Bally Technologies to Provide Full Systems Technology Solution for Networked Casino Floor

LAS VEGAS, March 31 /PRNewswire-FirstCall/ -- Bally Technologies, Inc. NYSE: BYI, a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, announced today that Sands Bethworks, a subsidiary of Las Vegas Sands Corp., has selected a Bally slot management system, the Bally iVIEW(TM) Networked Floor of the Future solution, and Bally's full Power Bonusing suite for its new casino resort in Bethlehem, Pa.

Bally is providing Sands Bethworks with a high-speed, network-based slot management system to monitor 3,000 slot machines, along with a complete player network of iVIEW interactive displays for the most advanced player marketing and cross-promotions programs. Sands Bethworks also selected the powerful suite of Bally Power Bonusing tools which will enable the casino to offer floor-wide random progressive jackpots, bar-coded coupons, two-way "cashless" credits, sweepstakes, and a number of other player-centric promotions and rewards.

"We appreciate Sands Bethworks' confidence in Bally Technologies and in the technology we will provide to help them build their player base and prosper in a competitive environment," said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies. "Our downloadable iVIEW and Power Bonusing solutions offer Sands Bethworks today's most advanced marketing and promotions offerings with an established path for future technologies and easy implementation to a fully networked floor."

Sands Bethworks plans to utilize Bally's Power Bonusing and player-tracking solutions for player development and high-impact web-based promotions and awareness programs.

Built on the site of the former Bethlehem Steel plant, the 126-acre development will feature in its first phase a 300-room hotel, 200,000 square feet of retail space, 3,000 slot machines, a multi-purpose arena, and a variety of dining and entertainment options. Sands Bethworks will also be home to the National Museum of Industrial History, SteelStax -- an arts and cultural center, and the broadcast home of the local PBS affiliate.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

     Investor Contact:  Robert Caller       Media Contact: Laura Olson-Reyes
     (702) 584-7982                         (702) 584-7742
     rcaller@ballytech.com                  lolson-reyes@ballytech.com

                         - BALLY TECHNOLOGIES, INC. -