Nickelodeon/MTVN Kids and Family Group to Launch Three New Mobile Websites

NEW YORK, March 20 /PRNewswire/ -- Nickelodeon/MTVN Kids and Family Group today announced the launch of three new mobile websites that provide easily accessible information and resources to audiences on wireless devices through branded content from Nickelodeon, The N and ParentsConnect. The new mobile websites focus on Nickelodeon/MTVN Kids and Family Group's target demos: kids and tweens, teens and parents, and include a selection of kids' games, pictures, and flipbooks; teen-oriented quizzes and blogs; and daily parenting tips as well as access to information on local city family activities.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080320/NYTH048 )

"Our goal at Nickelodeon/MTVN Kids and Family Group is to create content on all media platforms for our audiences in order to deepen engagement with them," said Steve Youngwood, Executive Vice President, Digital Media, MTVN/Nickelodeon Kids and Family Group. "Wireless is a growing interactive platform and screen for both kids and families. Tweens today are spending close to four hours each week using mobile web services, and that penetration increases to over 20% for mobile teens at age 13*. Penetration is even stronger with parents. With these new WAP sites, we can provide relevant content to all of our audiences whenever they want and wherever they are."

The Nickelodeon/MTVN Kids and Family Group's mobile websites allow audiences quick and easy access to content that suits their interests in a format that fits their mobile lifestyle.

     * The Nick mobile website is available at wap.nick.com and features easy
       to access, kid-oriented content including pictures, flipbooks, polls,
       show and schedule information, as well as a diverse selection of games
       including: a TEENick "Who is It" picture game; an Avatar: The Last
       Airbender game; a SpongeBob SquarePants personality quiz; and classic
       puzzle games such as: Tic-Tac-Toe; Hangman; and many others.  Over the
       coming months, Nickelodeon, in a partnership with MangoMOBILE, will be
       developing additional games which will be added to the Nick mobile
       website, making it one of the most robust mobile games offering
       available in the wireless market.

       The Nick mobile website features voting capabilities for Nickelodeon's
       2008 Kids' Choice Awards, taking place on March 29, 2008.  In second
       quarter 2008, Nick will launch additional mini-sites on wap.nick.com
       centered on big network TV events, such as SpongeBob SquarePants Pest
       of the West in April.

     * The N mobile website, which launches early in second quarter 2008 on
       wap.the-n.com, builds on the content and community of the teen-oriented
       website The-N.com.  Among it's many features are: a mobile version of
       Rank and other popular games on The-N.com (http://www.the-n.com); the
       daily N'Sider blog with movie and music news, reviews, and more;
       personality quizzes (building off of The N's Quizilla.com); flipbooks
       and other content related to fan-favorite shows on The N (Degrassi,
       About A Girl, Saved By the Bell and more); and The N's on-air schedule.
       It will allow teens quick and easy access on their wireless devices to
       the interactive entertainment and editorial content they seek.

     * Nickelodeon/MTVN Kids and Family Group will also launch a Parent-themed
       mobile website in the third quarter 2008, building off of the content
       from its ParentsConnect website (http://www.parentsconnect.com).  The
       ParentsConnect mobile website will offer parents and caregivers access
       via their cell phones to all things parenting related, including daily
       tips, activities, product recommendations and expert parenting
       information.  It will also include ParentsConnect's Webby-Award winning
       local service, GoCityKids.com, which now covers all of the United
       States, giving parents access to comprehensive information on local
       activities, restaurants, playgrounds, and more.

In 2007, MTV Networks (MTVN) had over 16.3 million page views on all MTVN mobile websites. On average, the WAP sites combined have seen over +75% growth in traffic each month.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. NYSE: VIA NYSE: VIA.B.

* Nielsen's 2007 Kids on the Go Study, tweens 8-12 spend 3.4 hours a week on mobile web sites