Sequoia Media Group Signs Agreement With Warner Bros. Consumer Products to Offer Licensed Media in Themed Photo Movie Productions

DRAPER, Utah, Feb. 4 /PRNewswire/ -- Sequoia Media Group, LC (Sequoia), developer of the aVinci(R) Experience product line, today announced an agreement with Warner Bros. Consumer Products to feature "The Polar Express" licensed media in the aVinci photo movie templates. The agreement helps position Sequoia Media Group as the first to offer technology that features popular media content in personal photos and videos, and allows fans to create a unique product of their own.

Sequoia's patent-pending technology instantly transforms personal digital photos into professional, themed DVD movie productions, as well as posters and photo books. Sequoia's first licensed media product offering, "The Polar Express" from Warner Bros. Pictures and Shangri-La Entertainment, was introduced during the 2007 Holiday Season in select markets and showcased user photos in actual full motion scenes from the movie. "The Polar Express" is based on the beloved Caldecott Medal children's book by Chris Van Allsburg about a doubting young boy who takes an extraordinary train ride to the North Pole on Christmas Eve.

"My kids were amazed and captivated when they saw their photos along side The Polar Express characters," said Sequoia customer Kim Chenoweth. "They thought they were real movie stars. What a priceless way to preserve our holiday memories."

About Sequoia Media Group, LC

Sequoia Media Group, LC, based in Draper, Utah, is revolutionizing the way life events and memories are shared and preserved. Sequoia Media Group developed the aVinci Experience to simplify and automate the process of creating professional-quality multi-media productions using personal photos and videos. This technology delivers a complete, refined production -- not a complicated software tool requiring time and training to execute. For more information, visit http://www.avincimedia.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About The Polar Express

Castle Rock Entertainment Presents, in Association with Shangri-La Entertainment, a Playtone / ImageMovers / Golden Mean Production of a Robert Zemeckis Film: Tom Hanks in The Polar Express. Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers. The production team includes directors of photography Don Burgess, A.S.C. and Robert Presley; production designers Rick Carter and Doug Chiang; and editors Jeremiah O'Driscoll & R. Orlando Duenas. Senior visual effects supervisors are Ken Ralston and Jerome Chen. Co-producer is Steven Boyd. Music score is by Alan Silvestri, and original songs by Glen Ballard and Alan Silvestri. The Polar Express is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Soundtrack album on Warner Sunset/Reprise Records. This film is rated G by the MPAA. For more information, please visit http://www.polarexpressmovie.com.

The POLAR EXPRESS and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc. (s08)