Planet Earth: This Holiday Season Prepare to Experience It like Never Before with Imagination Games' Planet Earth DVD Board Game

HOLLYWOOD, Calif., Nov. 26 /PRNewswire/ -- Global interactive games company Imagination International Corp. (IIC) has just released the highly anticipated Planet Earth DVD board game based on the ground-breaking BBC television series. New for the holiday shopping season, the Planet Earth DVD board game is a celebration of our planet featuring the same extraordinary series footage that has mesmerized viewers around the globe.

With the DVD board game, parents and children will explore our amazing planet and work together to answer a range of trivia questions based on the award-winning television series. The new DVD game features categories including Pole to Pole, Fresh Water/Ice Worlds, Shallow Seas/Ocean Deep, Deserts/Great Plains, Seasonal Forests/Jungles and Caves/Mountains.

The Planet Earth series which aired on the Discovery Channel has estimated over 93 million print, online and TV media impressions and has sold in excess of 1 million copies of the DVD. With exceptionally high ratings, the 11 part series is the most watched cable event of all time with over sixty-five million cumulative viewers on Discovery.

The Planet Earth DVD Game is available exclusively at Wal-Mart for $24.99 through December and will be available in stores everywhere January 2008. The game is for 2-4 players ages 8 and up.

Imagination Entertainment pioneered the DVD game category in 2001, and in doing so added the magic of television to the board game experience. Hugely successful DVD games on the Imagination roster include the home editions of Family Feud, Deal or No Deal and many more.

About Imagination Entertainment

Imagination creates, produces and distributes the most compelling interactive entertainment in the world. Celebrating 23 years in business in 2007, Imagination has interests in traditional games and puzzles, DVD games, mobile phone games, interactive television and digital media production. In 2006, Imagination ranks as the market leader in the DVD games category with products available in 85,000 retail outlets across the world. Imagination's DVD games bring family and friends together, using patented DVDi technology, DVD Game Pro, to produce award-winning products. http://www.ImaginationGames.com.