TiVo Announces Premiere Week Ratings

ALVISO, Calif., Oct. 11 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ: TIVO) , the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the fall television premiere week most watched shows in live, time-shifted and total viewing, according to TiVo viewers.

The ratings, generated using TiVo's Stop||Watch(TM) service, which tracks consumer viewing behavior on a second-by-second basis in both Live and Timeshifted viewing context, revealed that Grey's Anatomy, with a total rating of 27.2%, was the most watched show in Total and Time-shifted viewing during premiere week ending Sunday, September 30, 2007. It also ranked first on TiVo's Top Season Pass(TM) list, as recently reported by the company. Sunday night's NFL Football earned top honors as the most watched Live viewing program with a 10.1% live rating.

The Stop||Watch data also revealed that Private Practice, Bionic Woman, and Dirty Sexy Money were the only premiere shows to crack the Top 5 on any given night -- all three were among the Top 5 on Wednesday night. Both Private Practice and Bionic Woman were also the only two programs to make the Top 50 Season Pass rankings.

"What is extremely interesting is that with the exception of sports programs nearly two-thirds of all viewing during premiere week was done on a Time-shifted basis," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "The high amount of time-shifting viewing highlights the importance of not simply measuring a program's success based on overnight ratings. Instead, it's critical to also factor in time-shifting viewing, considering it represented two-thirds of the audience for most of these programs." Mr. Juenger noted that five shows which made the Top 5 Viewed rankings also appeared on TiVo's Top 10 Season Pass list -- Grey's Anatomy, House, CSI: Crime Scene Investigation, Heros and The Office.

TiVo's Season Pass feature allows subscribers to regularly record their favorite shows each time the program airs regardless of the time, while automatically skipping repeats and without the use of tapes or timers.

TiVo Stop||Watch ratings service data is derived from a daily, aggregate, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed.

    Premiere Week Top 5 Programs (1)

                                                  Live   Recorded   Total TiVo
    RANK   TITLE             NETWORK    Date     Rating   Rating      Rating
    SORTED BY
     TOTAL RATING
     1 Grey's Anatomy          ABC    09/27/07   7.399%   19.865%    27.264%
     2 CSI: Crime Scene
       Investigation           CBS    09/27/07   6.369%   13.656%    20.025%
     3 Desperate Housewives    ABC    09/30/07   7.248%   12.491%    19.739%
     4 Survivor: China         CBS    09/27/07   5.117%   10.339%    15.456%
     1 Heroes                  NBC    09/24/07   5.216%    9.911%    15.127%

    SORTED BY LIVE RATING
    18 NFL Football            NBC    09/30/07   8.378%     .668%     9.046%
     1 Grey's Anatomy          ABC    09/27/07   7.399%   19.865%    27.264%
     3 Desperate Housewives    ABC    09/30/07   7.248%   12.491%    19.739%
     2 Dancing With the Stars  ABC    09/24/07   6.821%    7.551%    14.372%
     2 CSI: Crime Scene
       Investigation           CBS    09/27/07   6.369%   13.656%    20.025%

    SORTED BY TIME-SHIFTED RATING
     1 Grey's Anatomy          ABC    09/27/07   7.399%   19.865%    27.264%
     2 CSI: Crime Scene
       Investigation           CBS    09/27/07   6.369%   13.656%    20.025%
     3 Desperate Housewives    ABC    09/30/07   7.248%   12.491%    19.739%
     4 Survivor: China         CBS    09/27/07   5.117%   10.339%    15.456%
     7 The Office              NBC    09/27/07   4.048%   10.183%    14.231%



    Premiere Week Top 5 Shows Daily (2)

    Monday, September 24, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Heroes                   NBC      5.2%         9.9%           15.1%
    Dancing With the Stars   ABC      6.8%         7.5%           14.3%
    CSI: Miami               CBS      4.0%         6.6%           10.7%
    Two and a Half Men       CBS      3.5%         6.6%           10.2%
    Prison Break             FOX      2.5%         5.2%            7.8%



    Tuesday, September 25, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    House                    FOX      4.9%         9.0%           14.0%
    Dancing With the Stars   ABC      6.1%         6.4%           12.5%
    Boston Legal             ABC      4.5%         4.3%            8.8%
    NCIS                     CBS      3.4%         5.0%            8.4%
    Bones                    FOX      2.5%         4.5%            7.1%



    Wednesday, September 26, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Dancing With the Stars   ABC      5.5%         5.3%           10.8%
    Private Practice         ABC      5.6%         4.2%            9.9%
    Bionic Woman             NBC      4.3%         3.8%            8.2%
    Dirty Sexy Money         ABC      4.7%         2.0%            6.7%
    Criminal Minds           CBS      3.3%         3.0%            6.3%



    Thursday, September 27, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Grey's Anatomy           ABC      7.3%        19.8%           27.2%
    CSI: Crime Scene
    Investigation            CBS      6.3%        13.6%           20.0%
    Survivor: China          CBS      5.1%        10.3%           15.4%
    The Office               NBC      4.0%        10.1%           14.2%
    ER                       NBC      4.2%         7.0%           11.2%



    Friday, September 28, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Las Vegas                NBC      4.3%         7.0%           11.3%
    NUMB3RS                  CBS      2.5%         6.4%            8.9%
    Ghost Whisperer          CBS      2.3%         5.2%            7.6%
    Moonlight                CBS      2.2%         3.2%            5.5%
    20/20                    ABC      2.5%         1.5%            4.0%



    Saturday, September 29, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Saturday Night Live      NBC      3.2%         3.6%            6.9%
    College Football         ABC      4.2%         0.5%            4.7%
    48 Hours Mystery         CBS      1.6%         1.2%            2.9%
    Chuck                    NBC      1.5%         0.9%            2.5%
    Cane                     CBS      1.3%         0.9%            2.3%



    Sunday, September 30, 2007
                                      Live     Time-shifted    Total TiVo
    TITLE                  NETWORK   Rating       Rating         Rating
    Desperate Housewives     ABC      7.25%       12.49%         19.74%
    Brothers & Sisters       ABC      5.28%        6.58%         11.86%
    NFL Football             NBC      8.38%        0.67%          9.05%
    Shark                    CBS      3.03%        4.36%          7.39%
    Cold Case                CBS      3.35%        3.50%          6.86%



    (1)  TiVo ARM preliminary data compiled from week of Monday,
         September 24 -- Sunday, September 30, 2007.
    (2)  TiVo ARM preliminary data compiled from week of Monday,
         September 24 -- Sunday, September 30, 2007.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set- top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.