Virgin Megastores Elevates Shopping Experience With Expansion of Digital Marketing Solution From Epson

CHICAGO, Sept. 26 /PRNewswire/ -- IN-STORE MARKETING EXPO Epson -- Hall D2 -- Booth #581 -- Epson, a leading supplier of value-added Point of Sale (POS) solutions, today announced the expansion of its digital marketing technology pilot at Virgin Megastore's West Coast flagship location at Hollywood and Highland in Los Angeles.

Hailing the yesteryear of Hollywood films, a giant s-curved film strip hangs overhead horizontally and consists of three screens, each rotating movie content on its own schedule. Highlighting Epson's ability to project digital content and images on any surface or shape, the curved screens display individual trailers of the latest movie releases available on DVD format at the Hollywood and Highland store. For major movie premieres, the Epson media content delivery system will also support a "media blast" where all three screens can simultaneously display the same content.

"With the Epson digital marketing film strip application, Virgin Megastores brings a higher level of visibility to the latest DVD releases," said Bud Weist, vice president of Epson sales and marketing, System Device group. "Virgin may now boost multiple movie studios' content within the store using an innovative new format while gaining a new source of advertising revenue from these business partners."

"We were looking for a creative way to support our media partners in promoting their top DVD releases," said Dee McLaughlin, vice president of marketing, Virgin Entertainment Group, North America. "The Epson digital marketing film strip solution allows us to provide an innovative and visually dramatic display to showcase our partners' hottest titles and drive customers to the DVD section of the store."

Epson installed its first digital marketing pilot at the Hollywood and Highland location in 2006. In this initial solution, Epson partnered with GestureTek to build an interactive floor projection display which combines customer movement, sight and sound to create a dynamic, full-body interactive customer experience. Virgin Megastores expects to expand the new digital marketing film strip application from three to six screens by the end of the year.

About Virgin Entertainment Group

Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer" Virgin Megastores offer the broadest selection of music and DVDs plus a cutting edge assortment of games, books, fashion and electronics. For more information, or to locate the Virgin retail outlet nearest you, go to http://www.virginmegamashup.com.

About Epson

Epson offers an extensive array of POS printers, transaction terminals, and network projectors for the retail, hospitality, supermarket and banking markets. Founded in 1975, Epson America is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, California. For more information, please visit http://pos.epson.com/digital.

Application images are available at http://pos.epson.com/PR. Please scroll to the "Digital Marketing Solutions" section and see "Digital Video/Virgin-Los Angeles."

Epson is a registered trademark of Seiko Epson Corporation. All other trademarks are property of their respective owners.