Nickelodeon's Nicktropolis Reaches Almost 4 Million Unique Registered Users in Just Four Months

NEW YORK, June 18 /PRNewswire/ -- Nickelodeon's Nicktropolis -- a virtual community for kids which provides them with the opportunity to play games, watch video, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized 3D rooms -- reached a milestone of almost 4 million registered unique users, or "Nicktropolitans," since its launch in late January 2007. The site continues to add new creative content, including its first live action themed world throughout June.

"We are extremely pleased that Nicktropolis has added on an average of about 1 million registered users a month, and believe that the additions of two new environments, particularly The Naked Brothers Band, which will allow users to interact with one of the hottest 'tween properties on TV, will enhance the user experience even more," said Jason Root, Vice President of Nick.com.

Added Steve Youngwood, Executive Vice President of Digital Media for MTVN Kids and Family Group, "With the powerful combination of Nicktropolis, and the original youth virtual world, Neopets, MTVN Kids and Family provides two truly compelling 2-D virtual worlds for kids. Our goal is to give them spaces to do what they are doing the most on the internet: gaming, video, socialization and personalization, all in a safe way."

Since launching, Nicktropolis has garnered approximately 14 million visits and almost 500 million page views, along with a total of 108 million game plays. Within Nicktropolis, the average time spent per week per visitor in May was 43.4 minutes (source: Omniture SiteCatalyst).

This month, Nicktropolis will launch two brand new virtual zones within the site, including one based on the top tween Nickelodeon television hit, The Naked Brothers Band and another space themed zone. Initially The Naked Brothers Band zone will feature three different rooms: the "Studio," the "Apartment" and the "Fuzzy Room." The "Apartment" features musical instruments that users can play, and a jukebox that plays The Naked Brothers Band songs such as "Crazy Car," among others. The area will also include interactive elements such as The Naked Brothers Band video mash-up, and a brand new game titled "The Naked Brothers Band: Girl Trouble." A separate The Naked Brothers Band treasure hunt and additional gaming will be added later in June.

The new space themed environment, launching on Nicktropolis will allow kids to navigate and "fly" on a space ship from downtown Nicktropolis into the Space Center. With state of the art Nicktropolis Space Center auto pilot enabled, users can steer the ship to different locations within the Space Center. They will also be able to play the first true Nicktropolis multiplayer online game. Users had the opportunity to vote on three possible new zones for the site, choosing among a Space Center, Underground and Prehistoric Nicktropolis. Out of nearly 1 million votes in one week, 46% voted for the new space world. The site also recently added a new "Aquarium" area featuring separate sub environments like "Lost Ships," "Undersea Volcanos," and "The Castle Ruins," along with the ability to create, care for and play with your own pet fish. In its first two weeks, more than 500,000 individual fish were created.

In addition, Nicktropolis recently launched a newly redesigned home page highlighting new features such as a "What's New" section, polls, forecasts, top rooms and top five games, videos and message boards within Nicktropolis.

Nicktropolis is part of Nickelodeon/MTVN Kids and Family Group's interactive and creative online environments that serve preschoolers, kids, teens and parents. This community, which also includes Nick.com, ME:TV, TurboNick, Neopets, Shockwave and AddictingGames, Nickjr.com, Nick Arcade, Nick-at-nite.com, Quizilla, The-N.com, Noggin.com, Parentsconnect, GoCityKids, generated 23 million unique users in May according to ComScore Media Metrix.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA) .